Why Adaptive Content Is A Must In B2B Inbound Marketing

pencil icon by Eunice David on May 25, 2016 6:00:00 AM

In today's B2B digital marketing landscape, it's increasingly important to provide information that is both timely and relevant for your prospects and clients. Time is critical for everyone and it is vital that your message grabs your readers attention and encourages them to engage with your content, ultimately influencing their purchase decisions. So, what is the magic bullet for making content that is appropriate for your various prospects but won't be labor intensive for you? Adaptive content. 

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4 Ways To Convert More B2B Blog Readers Into Clients

pencil icon by Eunice David on May 18, 2016 2:51:04 PM

Blogs are the foundation of a successful inbound marketing strategy. To the audience, they're an educational resource that answers questions and builds trust in the company as an advisor. To the inbound marketer, they're the key to getting pages indexed, boosting listing positions, fostering thought leadership, encouraging user engagement, and creating the first-touch that turns a stranger into a visitor.

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4 Tips For Crafting The Best Page Titles For On-Page SEO

pencil icon by Matt Lee on May 11, 2016 1:59:45 PM

Getting the most out of your on-page SEO marketing strategy begins with understanding the fundamental purpose of SEO -- to communicate information about your product or service to search engines that will recommend your website as a resource when relevant searches are made.

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How To Make Emotional Targeting Work For B2B

pencil icon by Eunice David on May 6, 2016 1:46:00 PM

Many B2B marketers believe they should use a logic-based, black and white detached approach in their marketing campaigns, but a recent study shows that tapping into buyers' emotions increases conversion rates. In fact, crafting a connection with prospective buyers using an emotion-focused strategy has been found to have up to twice the impact of marketing campaigns that center solely on business values.

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7 Reasons No One Opened Your B2B Email & What You Can Do About It

pencil icon by Daniel Vaczi on Apr 28, 2016 3:31:00 PM

Email marketing is still one of the most effective marketing channels to reach your audience. Studies still suggest that it has great reach, offers a high ROI, and is the preferred communication channel for a majority of clients. Despite this preference, it isn’t always easy to convince readers to open your email. 

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10 Ways To Add Personality To Your Boring B2B Content

pencil icon by Eunice David on Apr 19, 2016 4:02:32 PM

When B2B prospects are researching products and services, the last thing they want to do is spend one minute slogging through yet another piece of lackluster repetitive content. What you have to remember is that your B2B audience are human too and that your content not only represents your brand, but perhaps most importantly, it can be both the barrier or the bridge to a fruitful relationship depending on how you write it.

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How Your Website's Loading Speed Affects Your Bottomline

pencil icon by Matt Lee on Apr 14, 2016 4:57:36 PM

Your graphics are pretty. Your message is on point. You offer some of the best products or services within your industry. You did the background research on your target audience. So, what is going wrong? Why is the inbound marketing team showing you analytics indicating high bounce rates? Can your page loading time be to blame?

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5 Telltale Signs You Desperately Need An Inbound Marketing Agency

pencil icon by Matt Lee on Apr 7, 2016 2:33:58 PM

We’ve seen some desperate CEOs and CMOs in our line of work. Like, the kind of desperate with wide open, bloodshot eyes and gnawed-upon fingernails. Yeah, that kind. They’re desperate because they figured they could handle the company marketing on their own, only to realize that their competition was running circles around them and business was tanking. Yikes! 

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3 Reasons Why You Should Pass On Stock Photography

pencil icon by Jon Feagain on Mar 30, 2016 3:24:56 PM

Whether you’re creating a website, a brochure, or some other form of marketing collateral, you’re probably not thinking too hard about the images used to complement your words. After all, people are reading your material because they’re interested in your company and what you have to offer.  It’s the written content that really matters, right?

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What Every Business Should Know About Finding A Marketing Agency

pencil icon by Daniel Vaczi on Mar 24, 2016 4:31:47 PM

Trying to find the perfect agency today is kinda like walking around a bookstore where all the genre signs have been taken down and patches of duct tape are obscuring the book titles. Thousands of obscure options to choose from, and absolutely no clue where to start looking.

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6 Quotes For An Inspired Inbound Marketing Strategy

pencil icon by Daniel Vaczi on Mar 22, 2016 4:44:04 PM

From investing the right amount of time to taking action instead of getting stuck in a planning rut, these quotes from entertainers, business owners and innovators will help you in your marketing efforts. Whether you need a lift, need a jolt of motivation or just want confirmation you’re doing the right thing, one of these inspiring quotes may be just what you need to get moving.

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The Increasing Importance Of Millennials In B2B Marketing

pencil icon by Matt Lee on Mar 15, 2016 3:49:17 PM

Yes. You read right. This post is about millennials and yes, they are growing into an increasingly important target market for all B2B verticals, especially in manufacturing, technology & business services.

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And We're Hooked: Top 5 B2B Brands Who Rocked Storytelling

pencil icon by Eunice David on Mar 10, 2016 6:30:00 AM

B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories (and acting less intoxicated than he should have been). But B2B? It’s harder to come up with good examples of businesses successfully marketing to other businesses with compelling brand stories.

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