“If you build it, they will come.” Sorry, Kevin Costner, but in the world of online marketing and lead generation, it’s not enough to simply build a website. Yes, inbound marketing delivers a below-average cost per lead versus outbound strategies. However, in order to benefit from these cost savings, your business needs a concrete online lead generation strategy that drives traffic to your website and boosts conversion rates.
With the evolution of multiple online review opportunities, the power balance between businesses and their customers has shifted. Customers now have the final word, and often their comments show up front and center when someone searches for a business. Websites like Yelp even have mobile apps that allow users to leave reviews instantly, while they're still at the place of business.
If you think inbound marketing is just for tech-savvy millennial-ish markets and industries, well you my friend, are heavily mistaken. The shifting trend in marketing doesn't apply to millennial market B2Bs alone. Even the behemoth, old-school, well-established, and specialized manufacturing companies are experiencing a shakeup when it comes to acquiring leads and converting them into customers.
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption.
Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work However awesome the tool itself is can only go so far. A lot of its utility comes down to user proficiency.
Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’s reputation in the digital world.
We've been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here's why you should optimize for mobile too!
Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let's just say this, the better optimized your site is and the better quality of content and links your site contains, the better opportunity your site will be ranked on organic search engine results.
What's in a name? Everything. One of the most important branding assets your business can own in today's digital age are your vanity URLs. Through personalized vanity URLs, you can establish your brand presence, forge a solid brand identity, give your prospects and customers a means to interact with you, and enable them to reference and help promote your business easily.
Marketers request and receive data on a daily basis from a wide variety of channels, both online and offline. Often, a problem arises. More serious than being inundated with information, they are often left confused and disconnect when it comes to interpreting the data.
Search and buyer trends show a growing preference for personalized user experiences (personalized UX). As inbound marketers, this is old news. We understand that Personalization is the pillar of UX, and UX is the heart of inbound (customer-centric) marketing.