Putting The "B" In B2B With Inbound Marketing

pencil icon by Daniel Vaczi on Nov 20, 2015 10:44:00 AM

“If you build it, they will come.” Sorry, Kevin Costner, but in the world of online marketing and lead generation, it’s not enough to simply build a website. Yes, inbound marketing delivers a below-average cost per lead versus outbound strategies. However, in order to benefit from these cost savings, your business needs a concrete online lead generation strategy that drives traffic to your website and boosts conversion rates.

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What To Do When Your Business Gets A Bad Review

pencil icon by Matt Lee on Nov 17, 2015 6:30:00 AM

With the evolution of multiple online review opportunities, the power balance between businesses and their customers has shifted. Customers now have the final word, and often their comments show up front and center when someone searches for a business. Websites like Yelp even have mobile apps that allow users to leave reviews instantly, while they're still at the place of business.

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How To Write Highly Effective Business Blogs

pencil icon by Eunice David on Nov 13, 2015 9:01:03 AM

There's a lot more than just SEO behind successful business blogs. You have to write about what matters to your audience, draw them in with inspired writing, and blog consistently.

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3-Step Inbound Marketing Start For Specialty Manufacturers

pencil icon by Daniel Vaczi on Nov 10, 2015 6:00:00 AM

If you think inbound marketing is just for tech-savvy millennial-ish markets and industries, well you my friend, are heavily mistaken. The shifting trend in marketing doesn't apply to millennial market B2Bs alone. Even the behemoth, old-school, well-established, and specialized manufacturing companies are experiencing a shakeup when it comes to acquiring leads and converting them into customers.  

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3 Buyer Questions Your Testimonial Video Should Answer

pencil icon by Nathan Yerian on Nov 5, 2015 12:08:00 PM

There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. 

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6 Simple Ways to Make Google Analytics Work For You

pencil icon by Matt Lee on Nov 3, 2015 8:50:00 AM

Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work  However awesome the tool itself is can only go so far. A lot of its utility comes down to user proficiency. 

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7 Social Media Monitoring Tools to Track Your Brand

pencil icon by Jeremy Page on Oct 20, 2015 6:00:00 AM

Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’s reputation in the digital world.

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Why You Should Optimize Your Site For Mobile Users

pencil icon by Eunice David on Sep 29, 2015 8:50:00 AM

We've been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here's why you should optimize for mobile too!

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New Website? Here's A Quick SEO Checklist

pencil icon by Matt Lee on Sep 22, 2015 11:03:00 AM

Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let's just say this, the better optimized your site is and the better quality of content and links your site contains, the better opportunity your site will be ranked on organic search engine results.  

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How To Claim Vanity URLs For Your Social Media Accounts

pencil icon by Ericka Lewis on Sep 15, 2015 10:07:00 AM

What's in a name? Everything. One of the most important branding assets your business can own in today's digital age are your vanity URLs. Through personalized vanity URLs, you can establish your brand presence, forge a solid brand identity, give your prospects and customers a means to interact with you, and enable them to reference and help promote your business easily.

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When Using Leadin Makes Sense For Your Website

pencil icon by Karen Franco on Sep 9, 2015 3:30:00 PM

HubSpot CEO and Founder, Brian Halligan and CTO and Co-Founder, Darmesh Shah made a special announcement at Inbound15 today that will spread inbound marketing even further. After nearly a decade of research and development, Leadin is now available for use on all CMS websites at a whopping no-cost. 

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Why Getting Information from Sales, Service, and Accounting Makes You a Better Marketer

pencil icon by Daniel Vaczi on Sep 9, 2015 3:30:00 PM

Marketers request and receive data on a daily basis from a wide variety of channels, both online and offline. Often, a problem arises. More serious than being inundated with information, they are often left confused and disconnect when it comes to interpreting the data.

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The HubSpot Easy Initiative: Personalizing Your Site For Buyer Personas

pencil icon by Aaron Mireles on Sep 9, 2015 3:30:00 PM

Search and buyer trends show a growing preference for personalized user experiences (personalized UX). As inbound marketers, this is old news. We understand that Personalization is the pillar of UX, and UX is the heart of inbound (customer-centric) marketing.

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