Email marketing is still one of the most effective marketing channels to reach your audience. Studies still suggest that it has great reach, offers a high ROI, and is the preferred communication channel for a majority of clients. Despite this preference, it isn’t always easy to convince readers to open your email.
When B2B prospects are researching products and services, the last thing they want to do is spend one minute slogging through yet another piece of lackluster repetitive content. What you have to remember is that your B2B audience are human too and that your content not only represents your brand, but perhaps most importantly, it can be both the barrier or the bridge to a fruitful relationship depending on how you write it.
Your graphics are pretty. Your message is on point. You offer some of the best products or services within your industry. You did the background research on your target audience. So, what is going wrong? Why is the inbound marketing team showing you analytics indicating high bounce rates? Can your page loading time be to blame?
We’ve seen some desperate CEOs and CMOs in our line of work. Like, the kind of desperate with wide open, bloodshot eyes and gnawed-upon fingernails. Yeah, that kind. They’re desperate because they figured they could handle the company marketing on their own, only to realize that their competition was running circles around them and business was tanking. Yikes!
Whether you’re creating a website, a brochure, or some other form of marketing collateral, you’re probably not thinking too hard about the images used to complement your words. After all, people are reading your material because they’re interested in your company and what you have to offer. It’s the written content that really matters, right?
Trying to find the perfect agency today is kinda like walking around a bookstore where all the genre signs have been taken down and patches of duct tape are obscuring the book titles. Thousands of obscure options to choose from, and absolutely no clue where to start looking.
From investing the right amount of time to taking action instead of getting stuck in a planning rut, these quotes from entertainers, business owners and innovators will help you in your marketing efforts. Whether you need a lift, need a jolt of motivation or just want confirmation you’re doing the right thing, one of these inspiring quotes may be just what you need to get moving.
Yes. You read right. This post is about millennials and yes, they are growing into an increasingly important target market for all B2B verticals, especially in manufacturing, technology & business services.
B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories (and acting less intoxicated than he should have been). But B2B? It’s harder to come up with good examples of businesses successfully marketing to other businesses with compelling brand stories.
The benefits of email marketing cannot be overstated. Email gives you the opportunity to directly reach your customer base whenever you want, and directly. It enables you to receive instant feedback and allows you to prepare follow-ups based on the actions (or inactions) and results of prior email campaigns.
Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics.
Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site.