Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following, you must produce enticing content that bestows value for your audience.
If you have an old school boss who is set in his antiquated ways, explaining the merits of inbound marketing is quite the challenge. Older executives tend to favor traditional outbound methods of advertising on TV, radio, billboards, cold calling, etc. Though your boss might be resistant to just about any type of change inbound marketing speaks for itself. Here's how to guide your boss into the light.
Most of us probably receive more emails than we can keep track of. In 2014 alone, companies received and sent over 108.7 billion emails every day of the year (woah). That number is projected to grow so that by 2018, professionals will receive and send an estimated 139.4 billion messages daily. That's a lot to sift through.
The newest version of Google's Search Quality Raters Guidelines, published in PDF format, provides a treasure trove of information regarding what Google constitutes as high quality search engine result pages (SERP). To fully evaluate websites, Google quality raters enter specific queries and determine the relevance of pages returned by Google's search algorithms.
Tonight we'll be witnessing another GOP presidential debate as we close in on the primaries. Whether you like him or not, the infamous and ever-controversial Mr. Trump will again attempt to embolden his base and win support with his unorthodox marketing approach.
This year is the year "value", as SERP algorithms pay extra attention to content quality and nitpick mediocre keyword-stuffed results off the ranking pedestal. Say goodbye to your old bad marketing habits, and hello to better marketing practices. Here are four inbound marketing resolutions to keep to make sure you're up to par with the new digital world order.
One of the beauties of inbound marketing is that it naturally sets the stage for businesses to position themselves as thought leaders in their respective industry. By understanding and identifying with their buyer personas, proactively helping them overcome challenges by sharing valuable content, and by forming a "tribe" through amplified messaging and active engagement, inbound marketing catapults businesses into the influencer pedestal.
You can picture your company leading the way and serving as an example for other companies – but you aren’t quite sure how to reach this level of success. You have the expertise, the experience, and the industry insight, but how can you effectively share that knowledge with professionals in your industry and your target market?
Staffing for manufacturing facilities is one of those well-established industries that thrived on the certain standards that are hard to shake. That is, of course, unless you are Effex Management Solutions and you have Adhere Creative's B2B inbound marketing prowess on your side.
Social media marketing requires creativity, ingenuity, great timing, and a little bit of luck. It's a double-edged sword that can lead to magnanimous success with the right strategy and catastrophic failures with a single faux pas. Speaking of faux pas, here are a few companies that took their marketing efforts a little bit too far in an effort to achieve the golden standard of "going viral."
Social media marketing campaigns come in all shapes and sizes. From corny to insightful, funny to emotionally moving, a social media marketing campaign should be designed to appeal to a specific audience of consumers and/or businesses. As companies seek to improve their marketing efforts, they aim to create the most influential social media campaigns.
As with any year, 2015 was a time for different types of marketing campaigns. It was also the year for a number of front-page brand redesigns. From simple logo changes to entirely new approaches to brand development, the following five companies had a few head-scratching moments.