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Inbound Marketing & Brand Development Blog

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As a full service inbound marketing & brand development agency, we measure our success by the success of our clients. When you succeed, we succeed! Please use this section as a resource for fresh ideas and strategies to bolster your marketing effort.

Inbound Marketing & Brand Development Blog

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Why You Should Optimize Your Site For Mobile Users

optimizing for mobile

We've been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here's why you should optimize for mobile too!

New Website? Here's A Quick SEO Checklist

SEO tips

Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let's just say this, the better optimized your site is and the better quality of content and links your site contains, the better opportunity your site will be ranked on organic search engine results.  

How To Claim Vanity URLs For Your Social Media Accounts

claiming social media vanity urls

What's in a name? Everything. One of the most important branding assets your business can own in today's digital age are your vanity URLs. Through personalized vanity URLs, you can establish your brand presence, forge a solid brand identity, give your prospects and customers a means to interact with you, and enable them to reference and help promote your business easily.

Why Getting Information from Sales, Service, and Accounting Makes You a Better Marketer

hubspot connect

Marketers request and receive data on a daily basis from a wide variety of channels, both online and offline. Often, a problem arises. More serious than being inundated with information, they are often left confused and disconnect when it comes to interpreting the data.

Content Driven Lead Generation Via LinkedIn Sponsored Updates

linkedin sponsored updates

Content marketing is no longer just about creating compelling content, it's about knowing how to market that content to get it found by the right audiences and generate leads. One of the most powerful marketing channels at your disposal today is LinkedIn. 

4 Marketing Reports You Need to Create

Reporting Add on   Dashboards

Inbound marketing is a science. Every tactic is measurable, every campaign is data driven, and performance indications are delivered to marketers in real time, enabling them to develop strategies agile than ever before. This level of measurability and adaptability is what it takes to achieve the ultimate marketing goal; reaching the right person at the right time in the right place with the right message. It’s also become the marketer’s lifeline under mounting pressure to prove ROI.

Predictive Lead Scoring -- What Is A Predictive Lead Score?

predictive lead scoring

Not all leads are created equal; some leads are ready to make a purchase while others need a bit more nurturing. A good marketing strategy accounts for where a lead is on the buyer's journey before designating a corresponding interaction from either sales or marketing. Implementing lead scoring allows us to do just this. 

When Using Leadin Makes Sense For Your Website

leadin hubspot

HubSpot CEO and Founder, Bryan Halligan and CTO and Co-Founder, Darmesh Shah made a special announcement at Inbound15 today that will spread inbound marketing even further. After nearly a decade of research and development, Leadin is now available for use on all CMS websites at a whopping no-cost. 

The HubSpot Easy Initiative: Personalizing Your Site For Buyer Personas

personalizing for buyer persona

Search and buyer trends show a growing preference for personalized user experiences (personalized UX). As inbound marketers, this is old news. We understand that Personalization is the pillar of UX, and UX is the heart of inbound (customer-centric) marketing.

5 Reasons To Pursue Inbound Marketing Even If Your Competitors Don't

reasons for inbound marketing

B2B tends to be pretty old school when it comes to marketing. For a long time, companies in this realm have built their empires from scratch to the behemoths they are now with only a good product, a great sales team and solid connections. But with the advent of today's digital age, where everything is a click away and the market is inundated with options, even big name B2B companies have to rely on well-strategized, customer-centric marketing pursuits to beat the next best option (who is most likely just a click away).

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