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Inbound Marketing & Brand Development Blog

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As a full service inbound marketing & brand development agency, we measure our success by the success of our clients. When you succeed, we succeed! Please use this section as a resource for fresh ideas and strategies to bolster your marketing effort.

Inbound Marketing & Brand Development Blog

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5 Reasons To Pursue Inbound Marketing Even If Your Competitors Don't

  
  
  
reasons for inbound marketing

B2B tends to be pretty old school when it comes to marketing. For a long time, companies in this realm have built their empires from scratch to the behemoths they are now with only a good product, a great sales team and solid connections. But with the advent of today's digital age, where everything is a click away and the market is inundated with options, even big name B2B companies have to rely on well-strategized, customer-centric marketing pursuits to beat the next best option (who is most likely just a click away).

10 Sources For Brainstorming Content

  
  
  
content marketing brainstorming

Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following, you must produce enticing content that bestows value for your audience. 

7 Tips For Winning Brand Loyalty

  
  
  
winning brand loyalty

Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service providers in your industry?

Designing White Glacier’s Website

  
  
  
Screen Shot 2015 07 31 at 12.18.53 PM

We discussed previously the challenges, strategies, and success we’ve had designing White Glacier’s brand assets and trade show campaign components. Here’s the scoop on their one-of-a-kind website.

A Warm Splash In A Frigid Industry: Designing Success For An Industry Newcomer

  
  
  
trade show

“Design is the silent ambassador of your brand.”

- Paul Rand


As a business to business inbound marketing agency with mostly industrial clients, it’s hard to come by a business in need of everything from scratch. More often than not, clients would have had an established brand and have dipped their foot in the market. This is not the case with White Glacier, however, and boy were we thrilled with the challenge!


The Inbound Way: A Client's Stellar Growth In An Old School Industry

  
  
  
PHP Old Website   Product Tier 2

It is not uncommon in B2B marketing to have businesses that rely mostly (or in some case entirely) on old school marketing strategies. Most well-established B2B brands have built their empire through years of forging client relationships via tradeshows, cold calling, Rolodexes and even directories. That being said, established B2B brands have over time perceived these old school marketing methods as a sort of standard operating procedure when it comes to marketing pursuits in their industry. As is the case for PHP Systems/Design.

The Theory of Escalating Engagement: Investigating Google's Algorithm

  
  
  
seo

In the ever-dynamic world of SERP rankings, there is a common understanding among marketers that a direct correlation exists between search rankings and conversion rates.

How to Get Your Content Published on Influential Websites

  
  
  
guest blogging

Guest publication: it’s the proverbial “Holy Grail” of content marketing. By getting published on influential sites, you raise brand awareness and position yourself as a leading industry expert. Guest publications can, however, be a double-edged sword. Like traditional marketing, guest articles are all about getting the right content to the right person at the right time.

4 Marketing Automation Lessons To "Secure" Lead Conversion

  
  
  
marketing automation lessons inbound marketing

Marketing automation, when executed correctly, allows both big and small companies to market to and nurture prospects with personalized and useful content via a multitude of channels. Using marketing automation platforms and strategies, prospects are converted into customers and existing relationships with customers are solidified.

3 Inbound Marketing Strategies For Improved Landing Page Conversion

  
  
  
landing page conversion tips inbound marketing

As inbound marketers, we live and die on the quality of our content. While we are fixated on copy quality when it comes to content offerings we create for lead generation, such as e-books, white papers or blogs, landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing principles to improve our performance metrics.

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