Yelp proved to be a remarkable tool in influencing consumer decision in today's saturated market. Just ask your customers how they found out about your local business and you will easily realize the power of Yelp.

Audience engagement is crucial for connecting with your target market online. There are a seemingly infinite number of brands that are vying for customer attention — some with seven figure advertising budgets, and brilliant marketing teams.

Web copywriting is a discipline. There are some fundamental mechanics that you need to implement, but once you have them down, you have plenty of room to get creative.

Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise.

Creating advanced content is one of the fastest ways to establish authority in your industry. However, very few businesses tend to offer high level content and those that do typically have infrequent posting schedules.

YouTube has now hit a billion monthly users, according to the company’s official blog. Tens of thousands of channel partners have a presence on the platform. To put the numbers in perspective, if YouTube were a country, it's population would be the largest in the world after China and India — the platform’s monthly viewership is ten times larger than that of the Super Bowl.

Your blog can be an important lead generation tool if you know how to use it. Producing compelling content can drive relevant traffic to your website and generate sales opportunities. In order for this to happen, your content needs to be optimized to rank well on search engines and be easily found by prospects searching for the value you are offering.

Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. However, an effective content strategy requires a well planned editorial calendar. This simply refers to a schedule of content to be produced and delivered to your prospects through different channels, including your blog, social media channels, email newsletters, etc. over a specified timeline.

Content marketing needs more than great writing to yield results. Even if you’re generating blog posts, white papers, and video, your efforts may fall short in reaching the right prospects for your business. Along with creating engaging content, you need to focus your efforts on building a steady audience.

Social media can be a powerful business marketing tool. You will find great examples of B2C social successes all over the internet, but what about B2B? Can you effectively use social media to market B2B products or services? If so, which platform will be best for reaching your B2B prospects?