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Inbound Marketing & Brand Development Blog

Advertising information to help your company maximize profit and be successful

As a full service inbound marketing & brand development agency, we measure our success by the success of our clients. When you succeed, we succeed! Please use this section as a resource for fresh ideas and strategies to bolster your marketing effort.

Inbound Marketing & Brand Development Blog

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The Number One Pitfall for New Inbound Marketers: Planning vs. Doing

inbound marketing tips

It is a truth universally acknowledged, that planning is easier than doing.

5 Steps to Perfecting Lead Scoring With HubSpot

lead scoring in marketing

Picture this: 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. Sound familiar?

Moneyball Inbound Marketing

moneyball marketing

The truth is, Moneyball strategies are real. And they’re not going away. Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.

Infographics: What Small Businesses Should Know

about infographics

Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business. Consequently, competitive industries rely on quantitative analysis to scope their edge and mold their business accordingly.

9 Tips for Effective Ebooks


Creating ebooks that offer value can help position your business as a thought-leader in your industry. It's a great way to go in-depth with topics that may be too wide to cover in your blogs and shine a spotlight on your area of expertise. Done right, ebooks can offer great value to your audience and will help you establish credibility among them.

5 Signs You Should Fire Your Biggest Client

business tips

This topic may come as a surprise to some and others may be wrestling with this conundrum as you read through. If you are a B2B service company and have been in business long enough, you have at one point, found yourself contemplating this decision. 

Top 12 Social Media Marketing Mishaps

social media marketing fail

An active social media presence is the new standard of engaging with your audience. If your business has zero social media presence, you're missing out on a chance to build and expand a loyal following.

6 Topics Your Business Blog Should Avoid

b2b blogging tips

Fury or eternal apathy. These are the two feelings you'll evoke from your reader if you dare dip your foot on these not-so-palatable topics.

PPC Tips: How to Convert More Mobile Pay Per Click Ads into Leads

google adwords ppc strategy

A pay-per-click advertising campaign generally involves paying each time that a visitor clicks, or views an ad. This is a common method of directing traffic to your website, but to get the biggest bang for your buck, you will need to optimize these campaigns for potential purchasers on mobile devices.

What the F#&! is Omnichannel Marketing?

omnichannel marketing

In the world of advertising and marketing, omnichannel marketing is spurring discussions.

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