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Inbound Marketing & Brand Development Blog

Advertising information to help your company maximize profit and be successful

As a full service inbound marketing & brand development agency, we measure our success by the success of our clients. When you succeed, we succeed! Please use this section as a resource for fresh ideas and strategies to bolster your marketing effort.

Inbound Marketing & Brand Development Blog

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What's in a Name? 7 Things to Consider When Naming Your Brand

  
  
  
brand name inbound marketing

Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy, as it represents to the public what your brand ultimately stands for. Pick the wrong name and you could shut out potential business before you even have the chance to explain who you are and what you do. Here are 7 things to consider when naming your brand:

Marketing that Sticks: 7 Winning Inbound Marketing Campaign Strategies

  
  
  
inbound marketing strategies

What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? 

Google Hummingbird Search Engine Algorithm Takes Flight

  
  
  
google hummingbird algorithm seo tips

Google is shaking up the search engine world with it’s formal unveiling of the new Hummingbird Search Algorithm, Thursday, marking their 15th anniversary.

Want A Powerful Small Business Brand? Avoid These 5 Branding Mistakes

  
  
  
branding mistakes marketing strategy tips

You've taken your product and services through market testing and received favorable feedback from trusted experts in your field. You know your products and services can make a significant, measurable impact in the marketplace, but does your brand development strategy show that you are different and offer consistent positioning to achieve this?

Solidifying Your Brand with Content

  
  
  
mint logo

If a stranger were to walk up to you and ask “What is your brand?” you might attempt to explain what you do, how you do it and for whom you do it. But real brand development entails much more, so much more that it can be difficult to convey the entire concept of your brand using words.

DIY Content Marketing: Yelp Yourself

  
  
  
yelp

Yelp proved to be a remarkable tool in influencing consumer decision in today's saturated market. Just ask your customers how they found out about your local business and you will easily realize the power of Yelp.

5 Stages to Exceptional Web Copy

  
  
  
web words

Web copywriting is a discipline. There are some fundamental mechanics that you need to implement, but once you have them down, you have plenty of room to get creative.

Entrepreneurs: Crafting Your Personal Brand

  
  
  
me inc

Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise.

5 Tips for Creating the Perfect Brand Logo

  
  
  
brand logo stamp

Your brand logo is the face of your company. To create the best first impression with your prospects, you need to develop a design that captures all dimensions that your company represents. As a simple example, think of the Nike logo – it’s timeless, exudes confidence, and stands apart from the competition. An unforgettable logo like Nike’s will make your brand memorable, personable, and powerful.

5 Elements of a Powerful Company Mission Statement

  
  
  
open quotes

A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers.

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