One of the most important metrics to take into account in the performance of your website is load time. More important than the content and more important that conversion rates; page load times can make or break the success of a site. Particularly when it comes to your site on mobile devices, where bandwidth may be limited, the UX of load time really does matter.
We've been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here's why you should optimize for mobile too!
Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let's just say this, the better optimized your site is and the better quality of content and links your site contains, the better opportunity your site will be ranked on organic search engine results.
What's in a name? Everything. One of the most important branding assets your business can own in today's digital age are your vanity URLs. Through personalized vanity URLs, you can establish your brand presence, forge a solid brand identity, give your prospects and customers a means to interact with you, and enable them to reference and help promote your business easily.
Search and buyer trends show a growing preference for personalized user experiences (personalized UX). As inbound marketers, this is old news. We understand that Personalization is the pillar of UX, and UX is the heart of inbound (customer-centric) marketing.
Inbound marketing is a science. Every tactic is measurable, every campaign is data driven, and performance indications are delivered to marketers in real time, enabling them to develop strategies agile than ever before. This level of measurability and adaptability is what it takes to achieve the ultimate marketing goal; reaching the right person at the right time in the right place with the right message. It’s also become the marketer’s lifeline under mounting pressure to prove ROI.
Content marketing is no longer just about creating compelling content, it's about knowing how to market that content to get it found by the right audiences and generate leads. One of the most powerful marketing channels at your disposal today is LinkedIn.
Not all leads are created equal; some leads are ready to make a purchase while others need a bit more nurturing. A good marketing strategy accounts for where a lead is on the buyer's journey before designating a corresponding interaction from either sales or marketing. Implementing lead scoring allows us to do just this.
“Design is the silent ambassador of your brand.”
- Paul Rand
It is not uncommon in B2B marketing to have businesses that rely mostly (or in some case entirely) on old school marketing strategies. Most well-established B2B brands have built their empire through years of forging client relationships via tradeshows, cold calling, Rolodexes and even directories. That being said, established B2B brands have over time perceived these old school marketing methods as a sort of standard operating procedure when it comes to marketing pursuits in their industry. As is the case for PHP Systems/Design.
As inbound marketers, we live and die on the quality of our content. While we are fixated on copy quality when it comes to content offerings we create for lead generation, such as e-books, white papers or blogs, landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing principles to improve our performance metrics.