To CDN Or Not To CDN? Branding And Your Website's Content Delivery Network

pencil icon by Jon Feagain on Dec 1, 2015 6:00:00 AM

One of the most important metrics to take into account in the performance of your website is load time. More important than the content and more important that conversion rates; page load times can make or break the success of a site. Particularly when it comes to your site on mobile devices, where bandwidth may be limited, the UX of load time really does matter.

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Why You Should Optimize Your Site For Mobile Users

pencil icon by Eunice David on Sep 29, 2015 8:50:00 AM

We've been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here's why you should optimize for mobile too!

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New Website? Here's A Quick SEO Checklist

pencil icon by Matt Lee on Sep 22, 2015 11:03:00 AM

Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let's just say this, the better optimized your site is and the better quality of content and links your site contains, the better opportunity your site will be ranked on organic search engine results.  

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How To Claim Vanity URLs For Your Social Media Accounts

pencil icon by Ericka Lewis on Sep 15, 2015 10:07:00 AM

What's in a name? Everything. One of the most important branding assets your business can own in today's digital age are your vanity URLs. Through personalized vanity URLs, you can establish your brand presence, forge a solid brand identity, give your prospects and customers a means to interact with you, and enable them to reference and help promote your business easily.

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The HubSpot Easy Initiative: Personalizing Your Site For Buyer Personas

pencil icon by Aaron Mireles on Sep 9, 2015 3:30:00 PM

Search and buyer trends show a growing preference for personalized user experiences (personalized UX). As inbound marketers, this is old news. We understand that Personalization is the pillar of UX, and UX is the heart of inbound (customer-centric) marketing.

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Additional Marketing Resources

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4 Marketing Reports You Need to Create

pencil icon by Matt Lee on Sep 9, 2015 3:30:00 PM

Inbound marketing is a science. Every tactic is measurable, every campaign is data driven, and performance indications are delivered to marketers in real time, enabling them to develop strategies agile than ever before. This level of measurability and adaptability is what it takes to achieve the ultimate marketing goal; reaching the right person at the right time in the right place with the right message. It’s also become the marketer’s lifeline under mounting pressure to prove ROI.

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Content Driven Lead Generation Via LinkedIn Sponsored Updates

pencil icon by Matt Lee on Sep 9, 2015 3:30:00 PM

Content marketing is no longer just about creating compelling content, it's about knowing how to market that content to get it found by the right audiences and generate leads. One of the most powerful marketing channels at your disposal today is LinkedIn. 

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Predictive Lead Scoring -- What Is A Predictive Lead Score?

pencil icon by Ericka Lewis on Sep 9, 2015 3:30:00 PM

Not all leads are created equal; some leads are ready to make a purchase while others need a bit more nurturing. A good marketing strategy accounts for where a lead is on the buyer's journey before designating a corresponding interaction from either sales or marketing. Implementing lead scoring allows us to do just this. 

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7 Tips For Winning Brand Loyalty

pencil icon by Daniel Vaczi on Aug 18, 2015 12:14:00 PM

Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service providers in your industry?

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Designing White Glacier’s Website

pencil icon by Ericka Lewis on Jul 31, 2015 12:17:00 PM

We discussed previously the challenges, strategies, and success we’ve had designing White Glacier’s brand assets and trade show campaign components. Here’s the scoop on their one-of-a-kind website.

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A Warm Splash In A Frigid Industry: Designing Success For An Industry Newcomer

pencil icon by Eunice David on Jul 31, 2015 12:03:00 PM

“Design is the silent ambassador of your brand.”

- Paul Rand

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The Inbound Way: A Client's Stellar Growth In An Old School Industry

pencil icon by Ericka Lewis on Jul 31, 2015 10:48:00 AM

It is not uncommon in B2B marketing to have businesses that rely mostly (or in some case entirely) on old school marketing strategies. Most well-established B2B brands have built their empire through years of forging client relationships via tradeshows, cold calling, Rolodexes and even directories. That being said, established B2B brands have over time perceived these old school marketing methods as a sort of standard operating procedure when it comes to marketing pursuits in their industry. As is the case for PHP Systems/Design.

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3 Inbound Marketing Strategies For Improved Landing Page Conversion

pencil icon by Aaron Mireles on Jan 23, 2015 9:37:00 AM

As inbound marketers, we live and die on the quality of our content. While we are fixated on copy quality when it comes to content offerings we create for lead generation, such as e-books, white papers or blogs, landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing principles to improve our performance metrics.

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