Building Awareness with LinkedIn May 6, 2020 LinkedIn is a fantastic way to grow your audience and become a resource for your customers. As a social media platform, LinkedIn caters to businesses and content that is specific for industry ... Read More
Jump in the Pool: How Home Services Companies Can Start Digital Marketing March 27, 2019 Digital marketing for home service companies is changing rapidly. Today, the internet allows you to reach more people in more places, yet many businesses still aren’t taking advantage of all the ... Read More
Patience-The Missing Key to Brand Awareness ROI April 5, 2018 We're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove ... Read More
Jobs-to-be-Done Branding to Find Your Positioning March 29, 2018 People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!-Theodore Levitt This quote has become something of a rallying cry for marketers. We don't want to just push our ... Read More
The What and Why of Brand Positioning Statements March 22, 2018 Updated March 2020 The heart of who you are—and what you can provide to your customers that others can’t—is going to be what gets buyers to choose you over the competition. This is why developing a ... Read More
Lessons Learned from a Breakthrough CEO March 8, 2018 Disruptors are the innovators of the market. The ones who bring change and stand out from competitors in their respective industry. No matter the industry, there will always be challenges in ... Read More
What's in a Name? 7 Things to Consider When Naming Your Brand September 21, 2017 Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Read More
Our Most Popular Article A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Adam Marquardt Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results...but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along with a sample budget that makes sure all the important aspects are covered, enabling you to report achieved goals and higher returns. Read More Digitial Marketing
Adam Marquardt
