Social media marketing is about engaging online communities that are relevant to your organization. By listening, learning, educating and building strategic relationships with key influencers, you can bring value to the community, make meaningful connections and exponentially expand the reach of your marketing efforts.
Social media marketing can help establish you as an authority or thought leader on a particular topic so that people will actively seek you out when they need information around the types of products and services you offer. It can create brand advocates by being helpful and responsive, and even amplify your message through a “viral effect”, where one person exposed to your message shares it with several of their friends or family members, who in turn may share it with others, exponentially multiplying your reach.
So how does social media marketing fit into your overall marketing strategy?
Social media marketing by itself is not a complete strategy. It should be incorporated into a larger inbound marketing strategy, including search marketing, content marketing, and lead generation. This combination will elevate your search engine rankings, add value to your brand’s message and foster new relationships.
Schedule an inbound marketing consultation and see how social media marketing can help build your lead generating machine.