when it comes to launching a new brand or rebranding, a well-strategized launch plan is just as important as its snag-free execution.
Adhere Creative will develop your brand story, plan and implement internal and external launch, create campaigns to build anticipation around your impending launch, design communication plans for every segment of your audience, create a smooth rollout plan for launch day and support you to ensure seamless execution, craft and solidify new branded assets, and create feedback channels to help you get informed on how your new brand is being received.
Businesses need a two-pronged approach to launch a new or refreshed brand successfully. On one hand, there should be an internal launch plan. Brands must be launched and reinforced successfully within your company in a way that truly vests internal teams into the new brand and turns them into effective brand ambassadors going forward.
On the other, an external launch campaign is extremely important. Launching a brand puts your business in an opportune situation to re-engage with clients and prospects, disrupt an industry, garner attention, get in front of new audiences, position your value, and differentiate your business against its competitors. Without a viable, well-planned, and well-executed launch plan you’ll be missing out on a once in a blue moon opportunity to shakeup your industry.