Interweaving brands through mergers and acquisitions can be chaotic, confusing, and expensive. A well-devised branding and marketing plan can help smooth transition and transform the challenges into powerful opportunities to blow the competition away with a stronger brand identity.
Adhere Creative will take a deep dive into understanding brands involved in the transition and the inner-workings of their convergence. We will catalog existing brand assets, recreate them accordingly to solidify and reinforce brand identity, re-calibrate and align brand messaging, establish a comprehensive marketing and PR strategy with an emphasis on brand awareness campaigns, and implement strategies for continuous brand development. We can also help companies discover new paths and opportunities for up selling as well as cross-selling during strategic M&A transitions.
Mergers and acquisitions are a big undertaking with lots of moving parts. The convergence of differing company cultures, individual brand identities, and often conflicting agendas, can be difficult to navigate. From solidifying brand assets to refreshing and reinforcing new brand identities, it is essential to have a plan and implementation process in place.
But while mergers and acquisitions can be very challenging, they present opportunities that can be powerful instruments for positioning companies in transition with key stakeholders such as existing clients, prospects, and even the media. It’s an opportune time build enthusiasm around your company and create a lot of brand momentum both internally and externally.