Your product may be the proverbial next big thing but the absence of a good marketing strategy can make your product launch underwhelming at best.
Have the big news? We’ll bring out the big guns. Adhere Creative will learn the ins and outs of your new product, help you develop your product’s value proposition and align it with your buyer personas, develop your marketing and sales collateral, as well as generate buzz around your product launch via integrated content, PR, and advertising strategies.
By failing to prepare, you are preparing to fail. To launch successfully, the wheels on your strategy should be turning well ahead of your official blast off date. Everything from your website, to FAQs, demo decks, sales training materials, landing pages, workflows, social media messages, tracking analytics, and other marketing assets must be done and in some cases, even circulating and seeding the market ahead of time.
While there isn’t a one size fits all type of formula for launching a new product successfully, you can increase your chances of doing so by having a tight-knit plan. Your launch plan must cover product positioning and messaging, collateral content, internal and external communications, initial marketing strategy, as well as a process for collecting and analyzing feedback to be able to successfully drive demand.