The print industry is far from dead. Ironically enough as companies compete aggressively for attention online, print advertising is becoming an even more powerful means to captivate target audiences across industries.
Print advertising is one of Adhere’s most awarded specialties when it comes to design. We take the time to conduct extensive research about your buyer personas, your industry, and your brand to create visually tantalizing print ads that powerfully conveys your message and compels your target audience to take the action you want them to take. From print ads in publications such as magazines and industry trade journals, to billboard ads, mailed ads, vehicle wraps, printed swags, and more, Adhere Creative will craft designs that are sure to deliver whatever your chosen printed medium may be.
Even with the advent of digital technology, print ads continue to be effective mediums for businesses across multiple industries because print allows heightened sensory engagement. It’s tactile meaning recipients are able to touch and feel a piece of print which creates what is known as the “linger effect”. This effect has been proven to help prospects remember and recall a company’s products, services, logo, and name far better through digital experiences alone.
With the overwhelming volume of emails and digital ads that we are exposed to and bombarded with on a daily basis, a piece of printed media has become somewhat of a welcomed novelty. On top of that, the un-intrusive nature of print ads allows recipients to consume it at will making them more likely to be receptive to the message and more willing to act upon it. Coupled with a digital campaign, print ads can create a powerful brand experience.