When your marketing efforts are aligned with sales goals and strategies and provide key support in the form of sales enablement, you can dramatically improve marketing ROI, sales effectiveness, and even top-line growth.
Adhere Creative will align your marketing strategy with your sales strategy, segment and qualify leads, setup a CRM and train sales to utilize it, develop campaigns to help funnel leads down the buyer’s journey, and create supporting workflows as well as resources such as case studies, demo decks and pricing sheets, etc to help sales teams close the deal. In addition, we will help identify and build campaigns around opportunities for re-engaging leads who have fallen off the radar as well as leads attained from offline campaigns such as trade shows or networking events.
Sales enablement is pretty straightforward; it’s about creating resources and optimizing tools for your sales team so they can engage leads throughout the buying process more effectively. An impactful sales enablement program is one that is customer-centric — it’s less about the demands of your sales team for selling and instead, more about what your leads need in order to reach a decision to purchase.
It’s one thing to create and implement a sales enablement program, it’s another thing to ensure both marketing and sales understand what is needed from them and how to use the resources developed for sales enablement strategically and effectively. This is why coaching and training is vital for a sustainable sales enablement program, especially if a CRM will be used as a part of the strategy. Equally important is assessing which resources prove to be effective for closing sales and under which environment or stage it works best.