Trade shows can yield a poor ROI without the right strategy and marketing plan in place. Make sure you are planning not only how to get attendees to your booth but also what to do with the leads you have acquired at the event.
We will develop a thorough trade show marketing strategy that includes pre-event promotions and workflows, trade show assets and collateral design with trackable components to help measure ROI, strategies to get more attendee engagement and foot-traffic at the event, post-event lead follow-up and nurturing campaigns, media and press coverage strategies, social media marketing campaigns surrounding the event, as well as photo and video coverage for clients giving keynotes, workshops, interviews, and other speaking engagements during the event.
Trade shows are a mainstay of traditional B2B marketing but simply showing up to the event in the traditional sense with your booth, swag, and flyers just don’t cut it anymore. If your current strategy is limited to these activities, you are missing out on a better ROI from your trade shows.
If you’re thinking trade shows are standalone one-and-done type of events, you’re absolutely mistaken. Make your trade shows count by connecting the dots and infusing your trade show strategy with an inbound marketing approach. Generate buzz, engage with attendees well ahead of the event, create content touting your expertise and get picked up by trustworthy industry outlets followed by those who are most likely to be at your trade shows, connect your offline assets with tracking URLs to analyze and measure performance, and don’t stop at sales follow up after the event. Get your trade show leads plugged into nurturing campaigns so if they are not ready to buy just yet you will be top of mind once they start vetting to reap the ultimate return on your trade show.