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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
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  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
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  • #white-paper
  • #webinar
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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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10 Resources For Brainstorming Content

Inbound Marketing Content Marketing
February 9, 2016

Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following, you must produce enticing content that bestows value for your audience. 

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Creating something utterly valuable and enduring goes beyond just sharing your expertise. You must be engaging and you must be able to connect to your audience by knowing the ins and outs of your buyer personas, the voice they respond to, the trends and news that affects them, and everything else in between. It's easy to strike gold with impactful content when you know your buyer persona well.

Finding Content Inspiration in The Right Places

Creating content consistently can be a bit of a challenge and may lead to an eventual "burn out" or a few uninspired posts here or there. When you get to this point, keep away from publishing content just for the sake of "quantity" as opposed to "quality". Today's audience are saturated with an array of unimpressive spammy content, and as soon as they identify you're becoming a part of the noise, they won't hesitate to cut ties and never look back. 

If you're suffering from bouts of redundancy or lack of inspiration, or you cannot think of anything else you can possibly write about, it's safe to assume that you are just not being resourceful enough. There are plenty of resources you can exploit for great content ideas. Here are a few of them.

1. Industry Forums

Need to write an innovative, attention-grabbing, and user-engaging content marketing post? First stop should be your industry forums.

  • What are your buyer personas concerned with?

  • What are your competitors writing about?

  • What topics generate the most interest?

  • Is there anything controversial rocking your industry?

Industry forums are the perfect place to find ideas, brainstorm new angles, and leave with new inspiration for your latest content marketing creation.

2. Trade Publications

We love browsing trade publications. Why? For the simple reason that we get to examine both biased and unbiased articles involving our respective industries. Not only do we get to gain valuable insights, but we get to see what likeminded companies with similar target markets are up to.

Take the auto industry for example. In an auto trade publication you will see articles from auto manufacturers, insurance companies, and even data analytics companies. Trade publications can help you create content that will reach a larger audience.

3. Social Media Conversations

Here's an analogy for you: social media is to consumers what honey is to bees. In other words, your consumers are on social media. Join the conversation and learn what they are saying. A simple 120 character comment might just spark the creative genius needed to create the next impactful post.

4. Blog Comments

Your next content marketing idea might come from comments on your blog.

  • What are your followers saying?

  • Are there any frustrations or suggestions?

  • Can you expand on these ideas?

  • What are people saying on your competitors' blogs?

Follow the comments and you are sure to stumble upon a great new content idea.

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5. Popular Site Posts

Did you recently post something that was particularly popular amongst your followers? If so, capitalize on that success. Delve a little deeper into the popular post by asking yourself:

  • What made it popular?

  • Is there another angle to the story?

  • Was it a controversial topic?

  • Do you have an expert in mind that can pitch in to expand or participate in the discussion?

  • Can the style of the post be replicated?

Understanding your past successes can help you to duplicate the result with a fresh, new idea.

6. Conversations with Colleagues

Ideas are around you, everywhere you go! Take the time to chat with your colleagues; after all, they have the company's best interests at heart. Chances are that your colleagues will:

  1. have a few brilliant ideas worth delving into
  2. read different sources than you do, and 
  3. appreciate that you reached out to them for help.

7. Talk to Your Sales Team

What are prospects and customers asking? Talking to your sales team will give you valuable insights into the mindsets of your prospects and customers. Knowing what kind of questions they ask and what challenges they experience can help you create content that will speak directly to them. This works especially well come time to create advanced content like ebooks, webinars or podcasts.

8. News and Announcements

News headlines can be a great source of content ideas. Perhaps there was a recent headline that affects your industry or your customer's industries? Or, maybe there was a particularly moving headline that you can write about to highlight the goals, mission, and ideology of your company? 

9. Recent Studies

Studies can be a great source of content ideas. However, not all studies are created equally.

  • Make sure that your chosen study was published within the last 3 years.

  • Was the study completed by reputable sources (and not your direct competitors)?

The digital world thrives on the abundance of data. Use this to your advantage and create riveting articles that are backed by facts. 

10. Hashtags

Discover what ideas, photographs, videos, posts, life events, etc. are trending by conducting a quick trending hashtag search. The fact that they are trending speaks volumes about how "hot" the topic is. Sometimes a simple hashtag search is all that it takes.

Finding content inspiration is easy if you're looking in the right places. If you're still stuck, seek the help of your colleagues or take a day or two of hiatus to refresh your mind. Whatever you do, don't do your audience the injustice of publishing crappy content. If you want to be the cream of the crop in your industry, you have to lead the conversation and out value at the core of everything.

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Inbound Marketing Content Marketing

February 9, 2016 Eunice develops and implements marketing strategies for Adhere Creative. She is a polyglot and the agency's go-to for witticisms, out-of-the-box marketing tactics, and compelling content. She loves reading, cooking, tending to the garden, and off-the-beaten path travel adventures. See All articles
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