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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

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  • #lead-generation
  • #growth-driven-design

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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  • #media-relations
  • #lead-generation


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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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4 Reasons Videos Are Taking Over Manufacturing Marketing

Inbound Marketing Content Marketing Video
May 15, 2017

Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too technical, convoluted, or highly niche. But not anymore.

Since the rise of video marketing, manufacturing marketers have taken advantage of videos as a prime medium for marketing, and they sure hit the jackpot. Why? Here are a few top reasons:

1. One minute of video is equal to 1.8 million words

You know the saying, a picture paints a thousand words? Well, according to recent studies, “A video is worth 1.8 million words.” And in an industry that features highly technical content in nature, the use of visual imagery can’t be beat. While B2B industries had a hard time in the past to creatively convey information in an engaging manner because of the limitations of available mediums, now there’s video.

What better way to get audiences to value the content you produce than to ensure it is engaging, well put together, and easy to understand? Through strategically crafted marketing videos you could capture the attention and imagination of the people you want to be in front of and do just that. Video is a great tool to inform, compel, reach out to, and interact with your audience.

2. Mobile video consumption is rising and is here to stay

It doesn’t matter whatever industry you’re in, consumer trends show that more and more people are relying on videos for content and this trend is here to stay. In fact, YouTube alone boasts a 100% rise of viewers every year.

More and more people are turning to the internet for video. Take a look around at your competition, I bet some of them are using video to promote and display their products and services. Whether you like it or not video is here to stay, so don’t get left behind and be the only one of your competitors without one of the most impactful marketing and sales tools in your arsenal.


3. Videos are more memorable

According to various studies, 80% of users recall a video ad they saw in the last 30 days. Not convinced? Let’s try an experiment. Think if you can recall what the last promotional email you deleted from your inbox said? What about the value statement on the last vendor’s website you visited? Struggling? That’s understandable. 

While these things are important parts of marketing strategy, they don’t have the staying power of videos. Now try and remember the last YouTube video you watched or a commercial you saw on your favorite primetime comedy last night? I bet you can recall the general idea pretty easily. 

Human beings are anatomically wired to process visual information faster which makes videos are a great tool for influencing and impacting buying decisions. Sufficed to say, if you’re not using videos in your marketing arsenal but your competitors are, chances are your brand and its messaging are getting lost in oblivion. 

4. Videos have been proven to increase conversion rates

Over 46% of users take some form of action after viewing a video ad. What’s more, landing pages have been proven to perform X times better if they contain a video. The whole point of putting together marketing content is to get your prospects to take action.

The process is meant to do things like move prospects from one stage in the buying process to another, encourage them to go to their higher level decision makers and ask for budget to purchase your product, or most ideally send in a quote request or contact the sales team ready to make a purchase. With videos as a marketing tool you can develop a string of more impactful content to achieve that.

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The Cherry On Top 

If none of the other stats moved you, this one has to: 90% of users say watching a product video helps them make a purchasing decision. Next time you go on a sales call, imagine instead of having to talk through your standard sales presentation that puts half the people in the room to sleep, showing them a video that sums up everything you could in a fraction of the time. Sounds good right?

Spend the money up front and it is guaranteed to provide dividends on the back end with helping close more sales and drive that revenue increase.

YouTube alone boasts a 100% rise of viewers every year.
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July 21, 2017 Austin from Houston works with Adhere’s manufacturing and industrial clients. He believes that by truly partnering with and learning every aspect of his clients business he can help them drive exponentially increasing revenue. With the aid of the Adhere team, he accomplishes this by harnessing the power of the internet utilizing Inbound Marketing techniques. See All articles

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