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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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5 Ways Your Business Can Use Content Marketing To Become A Top Influencer

Inbound Marketing Content Marketing
January 5, 2016

You can picture your company leading the way and serving as an example for other companies – but you aren’t quite sure how to reach this level of success.

You have the expertise, the experience, and the industry insight, but how can you effectively share that knowledge with professionals in your industry and your target market?

Positioning your business as the so-called industry influencer requires a great strategy and consistency. Many businesses struggle with how to translate their expertise into valuable information that gives them more exposure and sets them apart from competitors. The best way to accomplish this is by amping your company’s content marketing.

The following content marketing tips can help your business emerge as the top thought leader in your respective industry:

1. Blog Regularly

These days it’s rare to encounter an industry influencer that doesn’t have an engaging and authoritative blog. The reason is simple. Blogs help professionals and companies stay top of mind by putting out regular content on their chosen topics. Because blogs are often more informal, they give industry leaders the opportunity to develop and write in a unique voice that can make readers feel like they have a personal connection to the author(s) or to the company.

2. Create Valuable Advanced Content Pieces

Professionals often seek out quick overviews or summaries of how to complete a process or understand a particular concept. And while those types of content are readily available, it’s much more difficult to access the in-depth, high-level information that professionals also need.

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Great Examples of Advanced Content Pieces!

You can set yourself apart as an industry expert by sharing white papers, reports on your company’s independent research, and any other valuable content you may have. Although it might seem counterintuitive to offer this information for free, if you give industry professionals access to select advanced content, you’ll may be in a better position to set premium prices for your other services.

3. Craft Poignant, Engaging, and Relevant Emails

Companies often miss out on the benefits of email marketing by failing to take the right approaches with their emails. There are several email marketing best practices your business can follow to make this approach valuable for your fellow industry professionals.

  • Write succinct, intriguing subject lines
  • Keep each email focused on a topics relevant to that send list (segmentation is key)
  • Link to other relevant content
  • Encourage further interaction

These email marketing best practices can go a long way toward turning occasional readers into loyal followers who look forward to seeing your company’s name in their in-boxes.

4. Create Helpful Webinars

If you’ve struggled to get people to attend your in-person seminars, you may be wary of offering webinars. However, thanks to their easy accessibility, webinars can often pull in more robust numbers of attendees because they are more likely to attract a busy or reluctant audience. 

5. Create Proactive Social Media Campaigns

As a bonus to you, webinars aren’t as pricey to organize as in-person conferences or seminars, so you can offer them on a more regular basis while incurring fewer costs. If you continually provide value, your webinar audience will grow.

Even professionals who use social media in their personal lives can have trouble using it to strengthen a business. The first step toward having a successful social media campaign is to define and hone your brand’s voice. Be sure to have an active and consistent presence on social media platforms that best targets your audience.

Another essential step involves directly interacting with other thought leaders and influential figures in your industry. With increased interaction comes a higher degree recognition and clout for your brand.

Strong inbound marketing and content marketing techniques are the building blocks that help you create a robust reputation in your industry. And while these can be effective as individual measures, you’ll get the best results for your effort if you use them in concert with one another.

Strengthening these marketing techniques will provide the boost your business needs to emerge as a clear and respected leader within your industry.
Blogs help professionals and companies stay top of mind by putting out regular content on their chosen topics.
If you give industry professionals access to select advanced content, you’ll may be in a better position to set premium prices for your other services.
Thanks to their easy accessibility, webinars can often pull in more robust numbers of attendees because they are more likely to attract a busy or reluctant audience.
RELATED RESOURCE
[Ebook] Boost Your Social Media Marketing ROI
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[Webinar On Demand]: Attracting New Business Clients Through Thought Leadership

Inbound Marketing Content Marketing

January 25, 2018 Eunice develops and implements marketing strategies for Adhere Creative. She is a polyglot and the agency's go-to for witticisms, out-of-the-box marketing tactics, and compelling content. She loves reading, cooking, tending to the garden, and off-the-beaten path travel adventures. See All articles
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