Nathan Yerian
Local favorite, Houston marketing agency Adhere Creative, puts yet another win in the bag this year as the Association of National Advertisers (ANA) awards Adhere, Best Trade Show Booth Under 2500 Sq Ft for the White Glacier Trade Show Booth design.
Houston Marketing Agency Puts 'Creative' in Adhere Creative
The tradeshow campaign consisted of a new logo and business cards, booth design, two brochures (a concise version and a longer one), presentation, fact cards, and an attention-grabbing centerpiece — an ice water tank. Each tradeshow component that were designed had a unique and strategic purpose but have a unifying theme to bolster the campaign.
White Glacier’s tradeshow campaign led to countless pre-orders, publicity, and much-needed engagement from the manufacturer's target clients. In addition, the innovative trade show booth caught the eye of well-known outlets like Defense News, U.S. News & World Report, The Pilot, NTV News, and the Maritime Executive.
