<img src="//bat.bing.com/action/0?ti=5500040&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


View Our Case Study

PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


View Our Case Study

Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

View Our Case Study

Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

View Our Case Study

White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

View Our Case Study

Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


View Our Case Study

J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

View Our Case Study

Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

View Our Case Study

The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


View Our Case Study

Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


View Our Case Study
The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

Keep Reading

Have a favorite Adhere author?

Let’s all admit it we all have our favorite adhere blog contributor. If you only want to hear from them just click their lovely face and only see their contributions!

Or subscribe and follow them all!

6 Tips for Optimizing Small Budget PPC Campaigns

Technologies Design
December 5, 2012

low budget ppcThe beauty of search engine marketing (SEM) is that you can attract website visitors for pennies (literally). Remember the days when all you could afford was a late-night television commercial on a no-name station? Fortunately, you now have the Internet to bring you higher yield options. Even $100 is enough of a budget to develop one focused campaign. With very little upfront investment, you can reach the high quality audiences that are most relevant to your small business. If you’re thinking of launching a pay-per-click (PPC) campaign, here is how to make the most out of your limited budget.

1. Test, Test, Test

Google AdWords requires very little to get started. The best approach is to just jump in – if you over think your strategy, you’ll never know when or where to start. Continually test your campaigns (keyword sets, promotional offers, geo-targeting options, etc.) to see what sticks, and get as much data as you can. Start small, identify results, and scale up when you see something that works. 

Make sure that you focus on both your advertising copy and landing pages. After all, marketing means more than just bringing prospects to your sites. Your goal should be to find relevant prospects who will take action.

2. Be Relevant

Especially when you’re working with a low budget, you need to keep your PPC advertising funnel as efficient as possible. For that reason, it’s important that you only create ads that are most relevant to your marketing and sales objectives. Think about it. Would you rather pay $1,000 for 10,000 visitors at a 98% bounce rate, or would you rather pay $1,000 to attract 100 prospects who yield $5,000 in sales. In the PPC world, relevancy is key for promoting efficiency. Remember that higher inbound traffic is not always better for your sales objectives.

3. Waste Nothing

It’s okay to fail. Losing $400 most likely won’t hurt your bottom line. But even if you don’t see the results that you want, make the most out of your effort. Study the data and learn from your mistakes. The next time around, you’ll be empowered to make an informed decision. Especially in the PPC world, every failure is one step closer to success.

4. Be Highly Focused

Especially when making the most out of a low budget, focus is key. Actively use negative keywords to filter out traffic that may be irrelevant to your sales goals. Rather than using broad match on your keywords, use phrase and exact match features to attract fewer but more relevant visitors. If you’re reaching out to a local market, make sure to leverage geo-targeting options to reach the right customers for your brand.

5. Watch & Closely Moderate the Ad Network Features You’re Using

It’s hard to imagine that even one check box can make a world of a difference. Use day parting options to target prospects at the hours of the day that they’re most likely to convert. Consider removing your ads from the Google display network and only target ads to search – this step tends to improve advertising efficiency, especially for low budget CPCs. Do your best to learn what every feature means. Making this commitment and upfront time investment will help in the long run.

6. Be Data Driven

Leverage the data you collect to find the best equilibrium points within your limited budget. Is it in your best interest to attract high traffic volume at low CPCs or low traffic volume at high CPCs? Make sure to test both options to maximize your advertising efficiency. Use long-tail keywords instead of higher cost, generic key terms – this strategy will help drive extremely relevant traffic to your brand.

Final Thoughts: Trust Your Gut & Chase the Big Picture

With PPC campaigns, it’s easy to get stuck in the mindset of chasing pennies. Don’t do that – focus on the end goal and big picture. Don’t waste your time chasing the minutiae – use your gut to react to what you’re learning, and make the judgment calls based on data to produce the best results.

perk up your marketing

Technologies Design

August 29, 2016 Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces. See All articles
Craft a healthcare marketing campaign designed to convert millennials. Download our whitepaper today.
Make your manufacturing business more profitable
New Call-to-action