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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
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  • #branding
  • #hubspot
  • #website
  • #video-production

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
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  • #white-paper
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  • #magazine


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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

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  • #storytelling
  • #videos


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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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The 5 SEO Tricks You Need to Ditch in 2013

Inbound Marketing Design
January 8, 2013

SEO myths and practices signThis blog post is a must-read for all small businesses considering working with a marketing agency for SEO. Have any prospective partners brought up terms like link wheel, reciprocal linking (link trading), or blog commenting, or social bookmarking? If these terms are the main talking points of what is being recommended, be warned, you are likely heading down the wrong path.

Years ago, SEO was all about tricking search engine algorithms for the top position. Website owners would buy links, manipulate anchor text, and keyword-stuff blog posts for quick wins. Then, with Google’s first Panda update back in February 2011, it all came crashing down. Overnight, businesses lost traffic and revenue. The quick wins stopped working — valuable content and user experience came out victorious.

There’s no magic or mathematical recipe to SEO, so don’t let sketchy agencies convince you otherwise. SEO is a core component of inbound marketing. It’s a practice that is becoming more scrutinized for trying to take shortcuts. Here’s what to stay away from and why —  complete with recommended alternatives:

1. Link Buying or Trading to Pass PageRank

Website owners and marketers would swap links to pass authority from what Google calls ‘PageRank,’ a numerical rating system that benchmarks a website’s quality for certain keywords, topics, and phrases. Old school SEO marketers would try to boost their own rankings by acquiring links from authoritative sites. They’d pay money to participate in link wheels and other gimmicks to build links unnaturally. Google uncovered this practice and started running surveillance. If you get caught with unnatural links (which is more than probable given the sophistication of Google’s technology), you’ll be penalized.

What to Do Instead:

Focus on building authority through blog posts, videos, presentations, content syndication, valuable press, interviews and genuine relationships with fellow website owners. Build a network of people and share your knowledge instead of superficial links.

2. Spammy Mass Commenting

Questionable SEO marketers would adopt this practice to quickly build backlinks. For under $100, you could hire an overseas "consultant" to build you thousands of links by leaving meaningless blog comments in broken English that backlink to your website.

This practice ruins user experience and could hurt your reputation. Not to mention, it’s completely tasteless.

What to Do Instead:

Keep commenting! But only in a way that legitimately provides value to article readers and builds your influence and network. Slow, steady, and high quality wins.

3. Pointless Press Releases

Why publish news that nobody wants to read? Chances are, that you’re paying for your press releases, so your goal should be to get them in front of as many eyes as possible. If you really have absolutely nothing to write about, you should revisit your core business strategy. There must be more than fluff for you to talk about. Pointless press releases only hurt your business by basically showing the world that your company isn't doing anything notable.

What to Do Instead:

Share substantive news and information about your business activities, growth, and changes. What makes you proud? What makes your customers proud to use you? If you care about what you’re doing, somebody else will too. Be passionate, have your CEO available for interviews, and be compelling.

Optimize your press releases for SEO and check editorial calendars of relevant publications for upcoming story pitch opportunities. Two hundred high-quality backlinks from press will beat 20,000 low-quality backlinks from spammy SEO practices any day.

4. Focusing on the Wrong Technical Details

Stop counting how many keywords you’re running on your web pages. If you focus on mathematical formulas to trick Google’s algorithm, your SEO strategy will completely fall on its face.

What to Do Instead:

Be technical in the right way. Focus on your meta descriptions and page titles to craft targeted and valuable messages that potential web visitors can use to understand what the page is about. If your content is valuable, targeted, and directed at them, it’s then in-turn valuable, targeted, and directed at search engines as well.

Target the niche and long-tail keywords phases. The more specific, the better. If you target a broad audience, and a website visitor stumbles on a page on your site and quickly leaves, search engines will get signal that the bounce rate for your page is high and therefore the content on your page is not what searchers are looking for. That’ll hurt your SEO.

5. Article and Directory Submissions

There are thousands of cruddy article submission sites out there. You’ve probably come across a poorly written article on a site with a bunch of other articles that don't seem to relate in any way. You want to stay way from these sites. They hold no real authority with the search engines and can actually hurt your SEO effort.

Directory submission can also get you in trouble. Don't submit your site to any directory that is not related to your industry (with the exception of DMOZ). Also, do not pay for directory listings. You will be penalized for this type of activity.

Both of these are tactics that website owners leveraged in the old days of SEO. Don’t fool yourself into thinking that you’ll find an audience on those types of sites, because you won’t. 

What to Do Instead:

You need to focus your time, energy, money, and efforts on getting published on sites with legitimate audiences. Focus on building a network. If you want to guest post, target sites with audiences that are a strong fit with your business. Remember that every article you write should function as a tool to attract prospective customers.

The Full Circle

Stop chasing algorithms. There is no mathematical ‘right way’ to do your SEO. The key lesson to learn is that search engines are trying to measure your value to website visitors. So, start providing value. Some experts say the best SEO is no SEO. Try focusing on building a compelling user experience —  one that keeps your visitors coming back.

 

learn more about inbound marketing. download our ebook

Inbound Marketing Design

August 29, 2016 Daniel is a serial entrepreneur with a track record of success building companies from the ground up. For the past five years, he has led business development for Adhere Creative. In his free time, he enjoys consuming the finest red meat and brown liquor Texas can provide. See All articles
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