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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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Take Advantage of New Google Analytics Updates in 4 Simple Steps

Design
January 29, 2013

google analytics logoGoogle released two Analytics updates in December 2012. If you have been looking for ways to learn more about your website visitors and improve your inbound marketing results, these updates help solve your problem. The two updates are built-in templates for Google Tag Manager and better link click tracking through improved In-Page Analytics.

With the updated Google Tag Manager, you can now easily add and update your website tags for free without the need for any technical knowledge. It is now possible to add new tags to your site using built-in templates instead of copying and pasting code. You only need to add a few details to the templates and the code will be automatically generated by Google Tag Manager.

You can also get more accurate data on user activities on your site through the enhanced link attribution update in In-Page Analytics. It is now possible know the exact link on a page that users clicked instead of just the URL.

With the In-Page Analytics update focused on giving more insight on user behavior and Tag Manager's update focused on improving website code updates, how can you make the most of it? Here are four simple ways to get your started:

1. Install In-Page analytics

If you’ve not been using In-Page analytics, this is the time to implement it. Understanding customer behavior on your website is crucial to positioning your offers to the right audience. The enhanced link attribution update helps you know the exact URL that customers come from or clicked on your website. You can now track clicks on videos, images, buttons and other elements on a webpage and use the information to optimize your content for a better experience.

2. Test multiple landing pages

With the enhanced link attribution update, you can now test multiple page design and content and gather insightful data on your users. Change your webpage elements like buttons and images and see how many clicks the elements generate. If a particular part of your page is not getting the attention you need, change the content. You can know which elements get the most clicks, distinguish between multiple links on the same page, and get information on other elements such as navigations, menus or buttons driven by JavaScript code.

3. Develop a mobile strategy

Mobile marketing is no longer an option for businesses. With more customers using mobile when looking to purchase items, it is becoming mandatory for companies to have a mobile strategy. The In-Page Analytics link attribution feature can help you optimize your campaigns for the best response. Using different creatives, you can monitor how users are responding to your mobile site or ads and take appropriate steps to improve and optimize their experience for conversions. The Mobile Play Book is a good guide by Google on getting started with mobile marketing.

4. Track and Monitor

Track and monitor user interaction on your site. Check where clicks are coming from and which pages are the most popular with users using Google's Tag Manager. With this information, you can tweak your offer or design to have the most important information on areas that get the most clicks. You can also put crucial information on the pages that are most popular. Tracking and monitoring users on your site helps to understand their behavior and know how to optimize their experience to reach your end goals.

2013 promises to be an exciting year for businesses that track their inbound marketing efforts using In-Page Analytics. With better information on how customers behave on websites, businesses can optimize their content for better conversions.

learn more about inbound marketing. download our ebook

Image Credit: DigitalRalph

Design

August 29, 2016 Matt steers the ship in marketing strategy and operations, working closely with Adhere’s team of eclectic and talented individuals combined with client C-suite executives to transform how B2B organizations connect with their audience and deliver their products and services to the marketplace in a way that is anticipated, welcomed, and repeated. See All articles
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