Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency?
In many cases, people take an all-or-nothing approach to debating in-house vs. agency marketing. But the reality is that context is everything—some tasks are candidates for outsourcing and some belong in-house. It all depends on team size, project complexity, and team specialty.
We know that “it depends” is never a satisfying answer, though. Just because every situation is unique doesn’t mean we can’t offer some guidance.
As you plan out your marketing operations, here are some things to think about in the “in-house vs. agency” debate.
Want some more insight into the relationship between agencies and their clients before making your decisions? Check out our eBook, The Complete Guide to Hiring a Marketing Agency.