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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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Understanding the Millennial Experience
August 23, 2018

Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may be how you can understand the millennial experience. 
Millennial is the term given for ...

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In-House vs. Agency: Where to Keep Your Marketing Tasks

July 5, 2018

Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency?

In many cases, people take an all-or-nothing approach to debating in-house vs. agency marketing. But the reality is that context is everything—some tasks are candidates for outsourcing and some belong in-house. It all depends on team size, project complexity, and team specialty.

We know that “it depends” is never a satisfying answer, though. Just because every situation is unique doesn’t mean we can’t offer some guidance.

As you plan out your marketing operations, here are some things to think about in the “in-house vs. agency” debate.

Not Everything Should be Outsourced


Choosing to outsource marketing tasks is more a matter of “should we” rather than “can we.” Full-service marketing agencies can help you with anything from website management to SEO, PPC campaigns, social media, inbound marketing, lead generation, PR, and beyond.

Agencies pride themselves on providing expertise that fills gaps for your internal marketing team. With so many marketing tasks to juggle, this is a great proposition for marketers who feel there just aren’t enough hours in the day.

Still, there are certain tasks that are better off in-house. For example:

Live Social Media Updates: Unless you have an amazing real-time communication plan in place with your agency, live updates should probably stay in-house. Whether it’s event updates or jumping in on a trending topic, you’ll be able to react faster to engage with your audience.

Certain Aspects of Social Engagement:
Agencies can be great for social media strategy. And one thing that many marketers over look is an opportunity to bring agency reps to events to take pictures, interview executives, and follow event hashtags while you network. However, social media is all about authenticity. Let your in-house team have a voice on social to engage with your audience.

Customer Relationships:
Fostering relationships with customers/prospects is the bedrock of your marketing strategy. An agency can certainly take care of tasks that build these relationships. Ultimately, you’ll want to own all the data and make sure you’re using insights to improve customer relationships on the individual level – this includes website chat tools and customer service responses.

If you think about the context of your own marketing team, you’ll probably think of other tasks that are better off in-house. Maybe your team is especially great at creating content but not as good at amplifying it on social—outsourcing to an agency can make up for where your expertise falls short.



Take Advantage of Agency Strategists


So often, in-house marketing teams feel they should only outsource a marketing task if it’s a low-level activity not worth their time. Agencies boost the productivity of marketing teams that are already stretched to their limits. But that doesn’t mean you should only outsource lower-level tasks like writing tweets for blog posts, finding images and researching topics, and scheduling emails.

There’s so much value in having agency strategists provide an outside perspective on your high-level marketing strategy.

If you’ve partnered with the right agency, they’ve likely worked with many different clients from your industry. Put that experience to good use and take their advice on strategies for content creation, event marketing, social media, video marketing, and more.

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A Good Rule of Thumb for “In-House vs. Agency” Decisions


Think about your organization’s desired future state and the value to the organization that will be created once reaching that point.

Reaching that desired future state will often require the careful coordination of a series of strategic marketing campaigns and initiatives between your in-house resources and your agency.

Hire an agency to develop the plan and campaigns that will help your organization get there. Then, assess how your in-house resources can help make that plan a success. That is exactly what should be kept in-house and everything else, leave in the hands of the agency to execute.

Want some more insight into the relationship between agencies and their clients before making your decisions? Check out our eBook, The Complete Guide to Hiring a Marketing Agency.

Fostering relationships with customers/prospects is the bedrock of your marketing strategy.
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July 9, 2018 Alex is an outgoing creative from St. Louis, MO who is passionate about business development and creative strategy. As a Marketing Manager, Alex supports the Adhere Team with marketing strategy, content development, and lame dad-jokes. He thrives in a fast-paced environment and enjoys multi-tasking. You can find Alex on PS4, in the gym, or jamming some guitar. See All articles
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