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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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4 Tips For Crafting The Best Page Titles For On-Page SEO

Inbound Marketing SEO
May 11, 2016

Getting the most out of your on-page SEO marketing strategy begins with understanding the fundamental purpose of SEO -- to communicate information about your product or service to search engines that will recommend your website as a resource when relevant searches are made.

These search engines are looking for a number of things, including:

  • Relevant content 
  • Site performance and proper function
  • Site authority or indication that the site is a reputable source
  • User experience

All of these factors will influence the effectiveness of your SEO strategy, but one of the most important elements of on-page SEO is the use of page titles to reinforce overall page content. Use these tips to increase the effectiveness of your strategy and boost traffic like SEO magic!

1. Understand Function

When you assign a page title and a search is initiated, search engines will comb through a number of factors to determine if your webpage is a match for the specific searche. If a match is confirmed, your title will appear on search engine results pages (SERPs) as a title tag. For this reason, it is imperative that titles be clear, concise and specific to the content on that page.

adhere creative page title example

2. Craft Carefully

Your page titles are working hard to perform important responsibilities, like helping search engines to determine what is most important about your page and driving searchers to view your site. Because there is an abundance of competition out there, every page title should be unique and follow these SEO Essentials:

  • No more than 70 characters per title, including punctuation and spaces. This is the limit that google displays in search results.
  • Don’t exhaust the company or brand name. Keep it to the Home, About Us and/or Contact Us pages.
  • Use pipes "|" instead of dashes "-", commas "," or any other type of key term separator.
  • Page titles do not need to read like a sentence. You can leave out connectors like "and", "if", or "but." They add no value. 
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3. Know Your Keywords and How to Use Them
 
Your title will be a likely pick for results pages when title keywords are searched. Search engines will bold or highlight the keywords in your title on the search results page if they match the same words that users searched with.

Keywords are the words most often used in search queries to locate information similar to that which you are sharing. Best practices for title construction include two layers of keyword configuration.

Primary keyword first, secondary or word variant next, and lastly, the brand name if applicable (the exception being the home page which may have the brand name first, followed by keywords).

Using keywords in your on-page SEO titles will accomplish two objectives:

  1. Your title will be a likely pick for results pages when title keywords are searched.
  2. Search engines will bold or highlight the keywords in your title on the search results page if they match the same words that users searched with.

4. Cater to the Local Searcher  

According to Google statistics, 20% of Internet searches are specific to a particular geographic location. What does this mean for on-page SEO titles? By including a city name, you’re significantly increasing the odds that you’ll show up on local search results pages.

Note however, going local with page titles such as, "Family Law Firm | Houston, TX | Smith Lawyers" will concentrate on your local market. If Smith Lawyers does business outside of Houston and has locations in four other states, it may not be the best idea to call out Houston, TX in the page title. 

The real SEO magic is in the strategy. By understanding the importance of page titles, your on-page SEO approach will be stronger than ever. 

Make your pages titles titans on the web by understanding the basics, crafting carefully, using the right keywords in the correct way and remembering to tap into the local search market when appropriate.
One of the most important elements of on-page SEO is the use of page titles to reinforce overall page content.
Your page titles help search engines determine what is most important about your page and driving searchers to view your site.
The real SEO magic is in the strategy.

Inbound Marketing SEO

September 6, 2017 Matt steers the ship in marketing strategy and operations, working closely with Adhere’s team of eclectic and talented individuals combined with client C-suite executives to transform how B2B organizations connect with their audience and deliver their products and services to the marketplace in a way that is anticipated, welcomed, and repeated. See All articles
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