For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement.
It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media team thinks about how to boost engagement. Email marketers try to improve click through rates. Content creators try to tell better stories.
As the digital marketing landscape continues to change rapidly, we need a better way to continuously improve projects as a whole. And that’s where we can learn from the world of agile development.
If you want to continuously improve your marketing, conducting retrospectives after new projects can help.
Want to read more about some of the different campaigns you can experiment with? We have an eBook just for you. Check out this free guide, 5 Types of Digital Marketing Campaigns.