When done correctly, brand positioning statements can be powerful tools in businesses of all sizes. But that means going deeper than buzzwords and marketing fluff to craft a statement that truly captures your brand.
Before sitting down to work on your brand positioning statement, it’s important to clear up any confusion that might linger within your team and any other stakeholders.
The what and why of brand positioning statements don’t have to be so unclear.
You can see why using a tagline as a brand positioning statement just isn’t enough. And one of the biggest reasons why is that your tagline is meant to be external and brand positioning statements are internal only.
The power of your positioning statement lies in its ability to align internal teams, create a more effective hiring process, inform successful product roadmaps, and convey to employees why their work is valuable.
Now, the only challenge is to actually come up with the statement.