7 Costly B2B Social Media Marketing Fails September 14, 2016 Social media is better at one-on-one--B2C--marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen's The B2B Social Media Book, Becoming a Marketing Superstar, B2B ... Read More
5 Most Embarrassing Social Media Marketing Epic Fails in 2015 December 29, 2015 Social media marketing requires creativity, ingenuity, great timing, and a little bit of luck. It's a double-edged sword that can lead to magnanimous success with the right strategy and catastrophic ... Read More
5 Of The Best Social Media Hashtags of 2015 December 24, 2015 Social media marketing campaigns come in all shapes and sizes. From corny to insightful, funny to emotionally moving, a social media marketing campaign should be designed to appeal to a specific ... Read More
Social Media Marketing And The 2016 Presidential Election December 17, 2015 Among our list of the most influential social media campaigns of the year is the use of social media marketing for the upcoming 2016 Presidential election. The election year may not have officially ... Read More
Top 10 Influential Social Media Campaigns of 2015 December 11, 2015 Well, well, well. It's that time of the year again folks! This year we've seen a magnanimous rise of social media use for all kinds of creative marketing campaigns. You've seen our Top 10 Influential ... Read More
Insta Win: 8 B2B Companies Owning Social Media Marketing On Instagram December 8, 2015 Social media marketing is making waves in the B2B world, and Instagram is leading the pack. For starters, around 42% B2B researchers rely on information from their mobile devices during the buying ... Read More
5 Facebook Tips to Improve Social Media Marketing October 6, 2011 The great thing about having a Facebook page for your company is that it's easy to update and maintain. Putting up fresh content daily attracts new fans and keeps the existing ones coming back. Read More
Our Most Popular Article A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Adam Marquardt Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results...but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along with a sample budget that makes sure all the important aspects are covered, enabling you to report achieved goals and higher returns. Read More Digitial Marketing