To keep you on your toes, Google recently increased its snippet lengths. Okay, we’re sure that wasn’t the reason behind the lengthened descriptions, but sometimes it can feel like it. It seems like every month new guidelines come out for better search engine optimization and we have to scramble to keep up. This time, we're talking about meta descriptions.
No matter your business, SEO is vital to the success of your website and with new longer snippets on searchers there has never been a better time to improve your ranking. By updating the meta descriptions for each of your major landing pages over the next few weeks, you can ensure that you have an advantage over your competitors and a stronger showing on Google.