Bolting Tool Manufacturer Retools Marketing Program

bolting-tools.gifTitan Technologies International, Inc., a manufacturer of industrial bolting tools headquartered in Houston, announces the launching of a new marketing program which includes a major website redesign.

HOUSTON, TX (May 21, 2012)— Titan Technologies is a manufacturer of high end bolting tools, serving the oil and gas, mining and heavy machinery, wind power and shipyard industries. As a global supplier of hydraulic torque wrenches, pneumatic and electric torque wrenches and hydraulic tensioners, Titan is a leading source for cutting edge tools used exclusively in the construction, maintenance, or demolition of heavily industrial structures.

Titan’s worldwide offices support dealers in over forty countries. Its global presence in the bolting products and services market has positioned the company as a world leader in the industry, offering comprehensive sales and support for its dealers and customers.

A recent upper management switch has pointed the company in a new direction, with a renewed focus on consistent quality, customer and dealer support and growth. To this end, they are launching a revitalized marketing campaign that includes a new website design, and marketing materials. They have asked Houston marketing agency, Adhere Creative to assist in the creation of their new marketing direction.

As part of an ongoing marketing campaign, an integrated approach to Titan’s new design was developed that will bring a cohesive look to all online and printed marketing materials. A website redesign and other online marketing elements are now aimed at generating a consistent flow of sales leads for their dealers.

About the new marketing program, Ron Torretti, General Manager of Titan Technologies, says “The Titan brand stands for delivering quality, dependable tools at a fair price. Our new marketing direction is focused on delivering this message to the market. We are also initiating an advanced dealer program that will help Titan dealers deliver more value to their customers.”

The team at Adhere Creative believes that this marketing campaign will help Titan reach their target market of industrial tool purchasers and end users, extending that reach into new markets worldwide. Nathan Yerian, Director of Strategy, states “We worked very closely with the Titan team to infuse their passion for bolting tools into their marketing materials. The resulting marketing platform is one that mirrors the quality of every Titan tool. We look forward to continuing to work with Titan to expand their global presence.”

Since its founding, Titan's commitment to state-of-the-art technology in bolting tools, quality products, and comprehensive services that range from training to calibration and repairs have fueled its success and growth. This new initiative promises to help fulfill the company’s vision for the future.

Titan Technologies is a leading manufacturer of hydraulic torque wrenches, pneumatic and electric torque wrenches, hydraulic tensioning and other high-end bolting solutions. Titan has its headquarters in Houston, Texas with offices worldwide and distribution in over forty countries.


by Nathan Yerian

Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces.
Inbound Marketing