Houston Marketing Agency Launches New Brand Initiative For Global Industrial Pipe Company

ipf-plasson-logo.jpgHouston, TX (March 13, 2013) - Adhere Creative, a leading Houston marketing agency, recently conducted a complete rebranding effort on behalf of its client, Industrial Pipe Fittings, LLC (IPF). Also based in Houston, IPF, a division of Plasson Ltd., is a global leader in high density polyethylene piping and pipe fittings. The rebranding initiative included everything from a fresh logo design, business cards, marketing collateral materials and a trade show booth. A new website is also forthcoming.

"It's been a pleasure working with Yair and Marilyn at IPF on rebranding their company," said Daniel Vaczi, Director of New Business at Adhere Creative. "This new brand will set them apart in the marketplace."

IPF offers a complete line of HDPE pipe fittings distributed all over the world. The company manufactures HDPE billet from which they machine large reducers, flanges, and heavy branch saddles in any diameter to 120” outside diameter, which sets them apart from their competitors.

The new IPF trade show booth, representing the fresh rebranding campaign, will debut at the Design Build For Water/Wastewater Conference at the Hilton Walt Disney World in Orlando, FL on March 20-22, 2013. This annual conference features seminars and presentations on water/wastewater issues and possible solutions.

Yair Dror, Vice Chairman for IPF, believes that the brand initiative will gain positive attention from the market. "Working with Adhere Creative to reshape our brand has been an exciting process and we are anxious to see how it elevates the IPF brand in the marketplace."

Adhere Creative has created branding campaigns and websites for clients in various industries throughout the years. Some of their previous clients have included Convergent Water, HomeStart Capital, and Relative Home Systems. In addition to brand development and web design, Adhere Creative specializes in search, content and social media marketing, lead generation and marketing automation.

For more information on Houston marketing agency Adhere Creative, please visit www.adherecreative.com. For more information on Industrial Pipe Fittings LLC, please visit their current website at www.hdpefittings.com.

by Nathan Yerian

Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces.
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