Attracting prospective customers is the name of the game. If we can get the right people to view your offering, we are already on the path to winning. To generate targeted traffic, we will create engaging and relevant blog articles, videos, social media posts, and media placements. We will also promote them in the places your target audience consumes information.
All content is planned to naturally attract your buyer personas
Every marketing channel is measured for success
We will create value based webinars, white papers and other content offers that will provide a meaningful next step for website visitors that are still in the information gathering stage of the buying cycle. We will use call to action buttons and landing pages to increase your opportunity to turn these visitors into qualified sales leads.
Create a relevant conversion path for your targeted visitors
Convert website visitors into contacts before they are ready for a sales person
Cold calling is for the birds. Your inbound marketing campaign will deliver a constant flow of sales leads. We will use marketing automation, lead scoring and sales enablement to measure interest and will notify your sales team when a prospect is relevant, qualified and ready to buy. Now that’s smart selling.
Know when prospects are interested, qualified & ready to buy
Sales can focus on the opportunities that are most likely to close
Inbound marketing is not a “one and done” process. It requires continual development and improvement to stay ahead of the competition. All of our activities and campaigns are rigorously measured and reported. This allows us to find patterns of success and make real-time adjustments to the campaign to continually improve your metrics, resulting in greater ROI.
See what is and what isn’t working with your marketing
Make incremental modifications to maximize the return on your investment