Lean manufacturing is all about optimization. The central premise of lean revolves around the elimination of waste from organizational processes. Any activity that adds absolutely no value from the perspective of a buyer is considered “waste” and is eliminated accordingly.
In manufacturing, waste would be something like having a large inventory of unsold stock, ordering materials months in advance before they are needed, or waiting for a colleague to finish their task before yours can be started.
Instead of embarking on a grand overhaul that can be a disruptive, difficult, expensive, and demanding process, the lean methodology prioritizes continuous small-scale improvements that are simple to accomplish but can lead to impactful results.
As these small improvements accumulate, they can lead to a higher level of efficiency, productivity, and ultimately success. And just because you’re zeroing in on the small improvements doesn't mean that you cannot make larger improvements if they are required.
Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. Similar to the lean manufacturing methodology, this philosophy focuses on improving parts of your website that can make the most impact and can be quickly launched.
With a lean philosophy, you enjoy the benefit of continuous improvement. So, rather than making rapid, irregular changes that are disruptive to the workplace, you make small and sustainable changes that the people who actually work with the processes, equipment, and materials will take forward.
Same is true for Growth Driven Design. Improvements are data-driven and executed month-over-month. Unlike the traditional way of redesigning a website that often requires a huge time investment, large up-front costs, tends to be delivered late, and is more often than not over-budget, Growth Driven Design yields faster results without wasting time or wasting money.
If you’re a believer of the lean methodology (a method that has resulted in enormous success for a number of manufacturing companies as well as companies in other industries), then Growth Driven Design fits you well. Growth-Driven Design is built on the premises of SCRUM agile + lean methodology and weaves together various concepts into a comprehensive and highly effective web design methodology.
So if you’re a firm believer in continuous improvement and you’re anti-waste (money, time, resources, etc) then Growth Driven Design is the best business website design strategy for you.