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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Improving the home you love

The Problem & Our Approach

Exterior Medics is a roofing and exterior home improvement company wanting to grow big. They came to set up and manage their inbound marketing. They had bought HubSpot and but had no experience in inbound marketing. Up to that point, they’d spent about nearly a quarter million a year advertising on Angie’s List and via other traditional forms of advertising. They wanted to be seen as an elevated brand, to incorporate more of their value proposition and to increase both brand awareness and perception. They were ready to elevate their marketing to match their brand.
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SEO & Conversion Rate Optimization Serious customers do serious research. Knowing this, we built out an extensive collection of interior pages, each featuring a type of roofing, siding, door, etc.. This multiplied the SEO value and resulted in an immediate and sizeable jump in traffic and conversions. Additionally we created a page for each metropolitan area for SEO purposes.
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House Calls Magazine
House Calls is a seasonal local home improvement magazine produced by Exterior Medics that generated leads and reignited past customers. We wanted to create a content marketing piece that stood out amongst the competition. Not many local home improvement companies have their own printed magazine!
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Media Relations Campaign Exterior Medics was named on a dozen lists including Angie’s List Super Service Awards; Top 100 Roofing Contractor by Roofing Contractor; and a Top 550 remodeling company by Remodeling 550, just to name a few. This industry recognition helps with their social proof, social media and email content, and SEO.
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Sales Software Alignment
We were able to successfully integrate Salesforce and HubSpot. We help with attribution modeling and to align the deal stages with marketing reporting. This alignment has streamlined their sales and marketing efforts to learn from the best campaigns and repeat success.
Social Media Engagement Our engagement strategy is not typical. We run lots of contests on Exterior Medics’  Facebook page, showcase tons of before-and-afters, and do weather-related campaigns and--yes--even show off our pun skills. This has grown their social media audience and created profiles that stand out in a crowded industry.
Responsive Web Design
We’ve redesigned Exterior Medics’ website twice now. The latest version was designed with user experience, SEO, and original photography in mind. Implementing a Growth Driven Design approach to web design for Exterior Medics, the next evolution will go even deeper into visual elements as we obtain more content from the client.

The Results

Exterior Medics has been with Adhere Creative for over five years. In that time, the company has grown from $6mil/yr in revenue to over $12mil/yr in revenue. Their Google AdWords campaigns convert at a consistent 12%+ each month. Traffic has grown from about 500 total visits per month to over 4,000 total visits per month.

  • 14%

    Conversion Rate

100%

Return On Investment

Adhere was the top performer for bringing new leads and new clients on. Last year, Exterior Medics had over 1000 leads that came directly from Adhere’s SEO and PPC efforts. Our conversion rates with them have ranged from 23%, which is amazing, to around 14%, which it is now. We've been very happy with conversions and new leads. I'd say they've done a spectacular job. Again, their the number one provider for our leads right now.

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