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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

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  • #storytelling
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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
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  • #branding
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Solutions In Every Direction

The Problem & Our Approach

The US Division of Fracht is a huge wing of an enormous global company that delivers highly complex logistical solutions on time and on budget. But despite their scale and decades of experience, they were basically invisible online. They lacked a cohesive brand identity, as well as promotional materials, sales collateral, an effective sales presentation, and trade show materials. They needed a unified brand that effectively communicated their work and their value to give them the upper hand in an increasingly competitive global market.

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Brand Identity
We did a complete brand identity package, including original photography, new letterhead, business cards--all the way down to their sales presentation and internal communications. We helped them tell their story and reconstructed it in their materials
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Storytelling
We set out to demystify their work and to really drive home its value. We started with an advertising campaign, which led up to a complete trade show package. The package included banners from photographs of their projects to emphasize the scale of their projects, both in size and complexity. We had promotional mockups of some of their modes of transportation (aka toy airplanes) to show what’s possible for them to transport (just about anything).
 
Brand Video This was no ordinary brand video. Putting their project capabilities front and center, it was shot on two continents. Starting in Shanghai, it followed the shipment of a truly massive piece of equipment all the way across the world, where it was destined to become a fertilizer plant in New Orleans. It showcased the depth of Fracht’s services, the scale and complexity of their logistics, and became a staple of their marketing.

The Results


We demystified their work to make clear to customers the value and benefit of using Fracht for large-scale, complex, transglobal logistics. Through visual storytelling, model airplanes, and a complete branding and trade show package, Fracht USA grew traffic, brought in new customers, and attracted new talent.

Now it’s your turn

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