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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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More Access. Better Answers.

The Problem & Our Approach

Fresh off a merger with another firm, global CPA firm GBH wanted a fresh new rebrand to represent their new identity and to unite both teams under the same banner. But GBH was no typical accounting firm. They were stocked with a diverse team of sharp, dynamic professionals who advised companies beyond financial accounting. Our work was to build a brand that showed their team’s diversity and progressiveness. We aimed to break down barriers, to make it easy for visitors to see themselves working with GBH so they were primed to pick up the phone and call. We made a modern, easy-to-navigate website and loaded it with executive photography shot in their offices (bye bye, stock photos!) as well as 3 testimonial videos and a firm overview video for their new site. We wanted to show that GBH wasn’t another boring accounting firm (sorry, accountants) but diverse, customer-focused and forward-thinking.

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Branding & Photography GBH wanted to position themselves as progressive and innovative to appeal to younger leaders of growing companies. The brand identity components featured bold colors, executive photography highlighting their diverse staff and modern offices.
Responsive Web Design

GBH’s website was as pioneering as the firm. We wanted to prime prospective clients to reach out to the firm so their website included a complete list of their services, categorized by industry. No more guessing! Now every customer could see that GBH worked with clients like them and offered the services they need. Questions answered, videos watched--now it’s time to make that call.

 
Videos We did a firm overview video and 3 testimonial videos. Each testimonial highlighted a different way GBH added value to its client’s organizations. One featured a client talking about the great transition strategy GBH devised for her business. In another, a client told how GBH not only helped set up his company’s accounting department and processes, but also coached the CEO as he took the company public. The company overview showcased the company’s enterprising team to attract both great clients and top talent.

The Results

 
GBH set out to bring together two large accounting organizations, but they achieved far more than alignment. With the rebrand, they were able to forge (and show off!) a whole new identity, one that encompassed the dynamic and enterprising spirit of the firm to clients and talent alike. They showed their audience the impact of the merger, and recruited young CPAs looking to work for a forward-thinking organization. Their website and videos helped build their marketing and sales assets to attract and win new business. The best part? They came back to us for more sales enablement projects and won their largest contract in company history.
  • 78%

    Increase in Organic Traffic
  • 20%

    Increase in MozRank

Now it’s your turn

Or view more of our results

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