Fresh off a merger with another firm, global CPA firm GBH wanted a fresh new rebrand to represent their new identity and to unite both teams under the same banner. But GBH was no typical accounting firm. They were stocked with a diverse team of sharp, dynamic professionals who advised companies beyond financial accounting. Our work was to build a brand that showed their team’s diversity and progressiveness. We aimed to break down barriers, to make it easy for visitors to see themselves working with GBH so they were primed to pick up the phone and call. We made a modern, easy-to-navigate website and loaded it with executive photography shot in their offices (bye bye, stock photos!) as well as 3 testimonial videos and a firm overview video for their new site. We wanted to show that GBH wasn’t another boring accounting firm (sorry, accountants) but diverse, customer-focused and forward-thinking.
GBH’s website was as pioneering as the firm. We wanted to prime prospective clients to reach out to the firm so their website included a complete list of their services, categorized by industry. No more guessing! Now every customer could see that GBH worked with clients like them and offered the services they need. Questions answered, videos watched--now it’s time to make that call.