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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

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  • #content-marketing


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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
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  • #webinar
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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

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  • #responsive-web-design
  • #videos


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

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  • #storytelling
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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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  • #media-relations
  • #lead-generation


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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
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PHP_101.jpg

America's Leading Source for Rooftop Pipe Support Systems

  • 360%

    Increase in organic traffic

  • 20%

    Lift in sales

  • Learn More

The Problem & Our Approach

For years, PHP was the nation’s expert source for innovative, high-performance rooftop pipe and equipment support systems. But they were spending incredibly large sums on traditional forms of marketing and advertising, namely via supplier directory listings, which gave them no way to track ROI or leads. Their website functioned solely as a catalog. It didn’t reflect their brand identity, take buyer personas into account, pursued no forms of SEO or PPC and offered no way to capture or nurture leads down the buyer’s journey.

We completely rebuilt and optimized their website; developed and executed a marketing strategy to increase leads and brand awareness; and carefully tracked the ROI on their marketing budget. PHP continues to be one of the highest performing websites ever to come out of Adhere Creative.

Website Upgrade

First things first: they needed a presentable website that served to meet their business goals. We redesigned the website to be an SEO-optimized and lead-converting tool. The new website featured a blog and most importantly, an optimized path to conversion. Plus, we set up a Google AdWords campaign to help drive more bottom-of-the-funnel leads already in search of this client’s products.
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Referral Traffic
After rebuilding their site, we were able to place tracking phone numbers and URLs on the supplier directory listings to measure the amount of traffic, quantity, and quality of leads coming through these referral sources.
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Content Marketing
We developed a content marketing program of continuing education courses and insightful blog articles to drive top-of-funnel traffic to the site, expanding the market awareness of this client’s brand. Additionally, we launched a PR program to showcase this client’s thought leadership and expertise.

The Results

 

PHP’s results were staggering. They were competing against enterprise organizations with much larger budgets, but because they optimized their marketing for conversion and implemented lead tracking, they could adapt to industry changes and keep up with (and even outpace) their competition. They went from getting 2 quote request leads per year on their website to over 1,500 per year (and growing). industrialsite

  • 360%

    Increase in organic traffic
  • 20%

    Lift in sales
  • 50%

    Lead-to-customer ratio

150+

non branded keywords ranking on first page of google

Now it’s your turn

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