For years, PHP was the nation’s expert source for innovative, high-performance rooftop pipe and equipment support systems. But they were spending incredibly large sums on traditional forms of marketing and advertising, namely via supplier directory listings, which gave them no way to track ROI or leads. Their website functioned solely as a catalog. It didn’t reflect their brand identity, take buyer personas into account, pursued no forms of SEO or PPC and offered no way to capture or nurture leads down the buyer’s journey.
We completely rebuilt and optimized their website; developed and executed a marketing strategy to increase leads and brand awareness; and carefully tracked the ROI on their marketing budget. PHP continues to be one of the highest performing websites ever to come out of Adhere Creative.
PHP’s results were staggering. They were competing against enterprise organizations with much larger budgets, but because they optimized their marketing for conversion and implemented lead tracking, they could adapt to industry changes and keep up with (and even outpace) their competition. They went from getting 2 quote request leads per year on their website to over 250 per year (and growing).