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LED Light Fixtures Backed by 32 Years of Experience

The Problem & Our Approach

XtraLight LED Lighting Solutions needed a lead generating website to capture more of their site visitors into quoting opportunities. They had HubSpot but didn’t have the internal structure to fully utilize it for inbound marketing. As with many manufacturing companies, XtraLight relied on distribution networks to develop sales leads and close deals. Their website was little more than a spec sheet on the internet, and they needed a website built for lead generation and conversion.
 
 
 
Conversion Optimization

After analytics revealed that most visitors just wanted spec sheets for products, we had to figure out a way to capture their information instead of letting them vanish unidentified. We built a conversion path for them and through a growth-driven design process, continued to optimize their conversion rate. We also improved UX to eliminate clicks for those looking for spec sheets and other product-specific resources.

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Ad Campaign
Of course, we also wanted to capture people who perhaps weren't familiar with XtraLight. We launched an ad campaign that targeted specifiers across Google, Facebook and LinkedIn to get XtraLight in the plans at the start of new projects. We also developed case studies and promoted those heavily through email marketing, SEO, and in the media.
Inbound Marketing

XtraLight’s messaging relied on cost-savings. We built out pages to demonstrate the numerous benefits of LED lighting beyond budget. This grew into a larger SEO strategy, part of the hub and spoke or otherwise known as pillar page model for content marketing.

The Results

Overall website conversion rates have more than doubled since working with Adhere. With that, the total amount of new contacts converting on a get pricing landing page has also more than doubled. XtraLight has increased SERP rankings on numerous non-branded keywords that continue to bring new visitors into the website to be worked into the conversion funnel.
  • 45%

    New Organic Leads
  • 36%

    Bounce rate

Now it’s your turn

Or view more of our results

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