Effex Management Solutions

Pitch Out the Traditional Staffing Model

502%

Increase in Organic Traffic

$40M+

New Revenue
effex-ipad

The Problem & Our Approach

Effex Management Solutions is about as niche as they come. In fact, their work is so specialized that they can only be in 150 facilities in the US. When they came to us, they had an outdated website and virtually no brand. Before us, they had relied solely on sales teams to grow the business. Their unique offering had been enough to grow the company initially, but now they were in some of the largest manufacturing facilities in the nation and generating $150M per year. It was time to build a good website backed by a solid brand, one that would be synonymous with their innovation, generate some warm leads, and start going public with thought leadership.

Logo & Branding

Logo & Branding Creation

We redesigned the logo using a bold, modern color palette that incorporated the company's "infinite solutions" theme.
color
gray
bw

color

#d32228
#717272
#4593d1
#222222
icon-1

Responsive Website

Mobile Optimized

Their old website used vague language, making it unclear what service the company actually provided. We communicated the value through visual elements, a clear hierarchy, and plenty of video. No more stock photos (hooray!). We put the CEO, Louis Flory, front and center on the home page.
"Effex takes a unique approach to staffing, so we knew the best way to show this difference was through an innovative website that really stands out."

Adhere Team

landingpage

Video Production

We Tell
Effex's Story

Our work with Effex resulted in many videos, several of which we were able to use on the website. Hearing directly from the employees showed their passion for the work they do and illustrated why Effex is the smart staffing solutions choice for companies who value innovation.

Responsive Website

Web Video

We utilized a variety of videos to help visitors quickly grasp Effex's value. Several were testimonials videos plus a 3-minute clip featuring Louis, giving him the chance to personally share his vision for the company. 
magnify

SEO & Conversion Rate

Our multi-pronged approach launched Effex to the top of their market. Effex went from being a moderately known business to a multi-award-winning nationally-recognized company. Our various efforts resulted in impressive results, including a 502% jump in organic traffic, a 261% increase in leads, over 20 PR placements, and over $40 million in new revenue generated.

20+

PR Placements

261%

Increase in Leads

Magazine Design

Share Valuable Information

To help Effex go above and beyond other staffing agencies, we developed an industry-specific magazine that contained helpful articles and cutting-edge tips to provide value to their clients.
cover
2
3
4 copy
5
6-1
7

One-Sheet Design

Give a Succinct Overview

Sometimes you need a way to give customers a quick overview of your company. We designed a one-sheet for Effex that allowed them to explain their difference with the stats to back them up.

cutsheet-design-1

Print Design

Business Cards

We brought Effex's "infinite solutions" theme into their business cards to create a strong statement and serve as a memorable leave-behind for prospects.

biz-card

Ad Design

Strategic Placements

To make an impact with this print ad, we took an element from Effex's logo and made it larger than life on the page, using the mark to connect their services to the event they were sponsoring.
Magazine-ads-1

Client Testimonial

Louis Flory

Prev Project Afflink
Next Project Brothers Services