Exterior Medics

Improving the home you love

18%

Website Traffic Increase

25%

Organic Traffic Increase
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The Problem & Our Approach

Exterior Medics is a roofing and exterior home improvement company that has grown by leaps and bounds since we started working with them. They initially came to us for help in managing their inbound marketing efforts with HubSpot. Before they started working with us, they’d spent nearly a quarter million a year advertising on Angie’s List and via other traditional forms of advertising—with less-than-ideal results. They were ready to elevate their marketing to match their brand, to incorporate more of their value proposition, and to increase both brand awareness and perception. We have helped them do all of that and more, through website redesign, content marketing, video, digital ads, and much more.

Logo & Branding

Make an Impression

Great branding should leave an impression on your consumers, and your logo is the foundation for this. Using the original Exterior Medics logo as inspiration, we created a special 10 year anniversary logo that celebrates their longevity in the community.

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Responsive Website

Mobile Optimized

As Exterior Medics continues to grow, the website evolves with them. We designed the most recent version with an emphasis on user experience, SEO best practices, and original photography. Our Growth Driven Design approach to the web design for Exterior Medics means that the next evolution will go even deeper into visual elements as the client expands their service lines.
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Responsive Website

SEO & Conversion Rate

Serious customers do serious research. With this in mind, we built out an extensive collection of interior pages, each featuring a type of product they offer in relation to their service lines, including roofing, siding, doors, and more. This multiplied the SEO value and resulted in an immediate and sizable jump in traffic and conversions. We also created a page for each metropolitan area, which delivered an addition boon to their SEO.
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Sales Software
Alignment

We were able to successfully integrate Salesforce and HubSpot, which helped with attribution modeling and the ability to align the deal stages with marketing reporting. This alignment has streamlined their sales and marketing efforts, enabling them to learn from the best campaigns and repeat success.
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Video Production

Our Videos
Tell Their Story

For Exterior Medics' customers, seeing is believing. That's why we created a series of videos that show who they are and what they can do. Giving customers a peek into the passion that the company puts into their work—and showing how this passion is reflected in their projects—lends credence to their positioning.

Ebook

Educating Customers

With Exterior Medics, we developed a comprehensive campaign that places an emphasis on the customer experience, creating materials that support customers through all stages of their journey, both pre- and post-purchase. Our ebooks help customers see the value in Exterior Medics' work and assist in their decision-making process.
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Magazine Creation

Tell Stories.
Connect With Customers.

We developed a custom magazine to add value to the customer experience while sharing pertinent information.
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SEO & Conversion Rate

Serious customers do serious research. With this in mind, we built out an extensive collection of interior pages, each featuring a type of product they offer in relation to their service lines, including roofing, siding, doors, and more. This multiplied the SEO value and resulted in an immediate and sizable jump in traffic and conversions. We also created a page for each metropolitan area, which delivered an addition boon to their SEO.

18%

Website Traffic Increase

25%

Organic Traffic Increase
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Infographic Design

Visually Explain Ideas

Some concepts are best communicated through images. Infographics are a great way to share facts and statistics in an interesting and succinct way. One of the infographics we developed for Exterior Medics was for their support of A Chance for Life.
Adhere was the top performer for bringing new leads and new clients on. Last year, Exterior Medics had over 1000 leads that came directly from Adhere’s SEO and PPC efforts. Our conversion rates. with them have ranged from 23%, which is amazing, to around 14%, which it is now. We've been very happy with conversions and new leads. I'd say they've done a spectacular job. Again, they're the number one provider for our leads right now.

Exterior Medics

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