Innovapptive

The Only Connected Workforce Platform

236%

Increase in Website Leads

28%

Increase in Direct Traffic
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The Problem & Our Approach

Innovapptive offers business-ready mobile, digital workforce management solutions for EAM, warehouse, supply chain, and field services to companies in industrial industries—including oil and gas, utilities, mining, chemicals, and manufacturing. We began our relationship with the goal to elevate Innovapptive's digital presence in an impactful way that would help them connect with customers. To do so, we created a comprehensive strategy to target the right buyers while positioning Innovapptive as an innovator in their industry. We revamped their branding, which included logo design, as well as built a completely new website to showcase their product's abilities and drive more demo requests.

Logo & Branding

Logo & Branding Creation

We developed a unique and eye-catching logo that illustrates the company's ability to improve connectivity.
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Responsive Website

Mobile Optimized

Innovapptive's new website is designed to be both user- and mobile-friendly, taking the customer on a journey that encourages them to learn more about the products by requesting a demo. The content is organized to help users seamlessly navigate to discover why Innovapptive's solutions are the right ones for them.

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More Traffic = More Leads

Our SEO efforts drove a sizeable amount of traffic to the website, particularly to the Demo Request page. With our targeted marketing strategies that improved the quality of website visitors, Innovapptive saw a dramatic increase of 236% in qualified website leads.

124%

Increase in Free Trial
Traffic

525%

Increase in Traffic to Demo Request Page

Marketing

Market Research

Our team took a deep dive into Innovapptive's target market, creating distinct buyer personas that help us connect with the customers who are the best candidates for their products and solutions.
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