For years, PHP was the nation’s expert source for innovative, high-performance rooftop pipe and equipment support systems. But they were spending incredibly large sums on traditional forms of marketing and advertising, namely via supplier directory listings, which gave them no way to track ROI or leads. Their website functioned solely as a catalog. It didn’t reflect their brand identity, take buyer personas into account, pursued no forms of SEO or PPC, and offered no way to capture or nurture leads through the buyer’s journey.
We completely rebuilt and optimized their website; developed and executed a marketing strategy to increase leads and brand awareness; and carefully tracked the ROI on their marketing budget. PHP continues to be one of the highest-performing websites ever to come out of Adhere Creative.
Utilizing strategic keywords and best SEO practices, we were able to increase organic traffic to PHP's website by 360%. The higher traffic on the site included more qualified leads, resulting in sales rising by 20%.
We developed an email campaign to alert PHP's customers to creation of their informative new website, encouraging them to visit and discover the expanded resources it provides, including continuing education courses and insightful blog articles, which are a part of our comprehensive content marketing strategy.
To assist customers in the buying process, we designed easy-to-read one-sheets that showcase the main features and specifications of the specialty rooftop systems offered by PHP Systems/Design.
Getting noticed is easier with bold colors and designs that stand out among the rest. We achieved this with custom pop-up banners for PHP, perfect for events and conventions.
Clients love to see the people behind the products. Our custom photography shows PHP customers the heart of the company.
Showing customers PHP's products in the wild helps them visualize how the equipment and roof supports will work on their own rooftops.