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convergent case study

Convergent Water

The Brief

After developing cutting-edge stormwater management technologies, and crafting a unique distribution model, the FocalPoint Biofiltration System was just about ready for market. The company knew it had a product offering that could revolutionize an industry, and needed a brand that could showcase their value, demonstrate their quality and differentiate them in the marketplace.

The Customer Says

"Working with the Adhere Creative was a great experience. Their team of designers and marketing consultants were able to help us create a company and product branding format that promotes an image of innovation that will give us an edge in a market riddled with outdated technology."

David Batts, Director at Convergent

The Result:

The Solution:

Convergent turned to us to develop their company name and complete brand identity. We went to work outlining every element that represented the brand; its products, competitors and target market were outlined and analysed to maximize the brand’s ability to relate to its target market.

When our research was complete, presented a narrowed list of potential company names. After much consideration, Convergent Water Technologies was born. We then went to work designing the company's logo, and the hierarchical image system that would represent the company's products.

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