Lean manufacturing is all about optimization. The central premise of lean revolves around the elimination of waste from organizational processes. Any activity that adds absolutely no value from the perspective of a buyer is considered “waste” and is eliminated accordingly.
If you think spending on high-quality written content is a waste of money, think again. Content is teh embodiment of your marketing strategy -- it represents your brand, it sets you apart from your competitors, and with the right strategy, it turns prospects into leads and leads into prospects.
[EDITOR'S NOTE: This article was originally published in EContent Magazine]
With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process.
Ah yes, House of Cards is back and boy oh boy we cannot wait to binge watch! Frank Underwood is essentially like a really good inbound marketing strategy. Why? Let’s break his inbound anatomy and get our execs' thoughts on the matter.
Almost all manufacturers sell through distribution. As a matter of fact, if this is not the case for you, you probably should seriously consider doing so.
Let’s say, for example's sake, that you are selling to 100 end users of your product. With distribution, you could sell to 10 distributors that will then sell your products to 10 more end users. By doing so, you’ve simplified your supply chain management and cut down the cost of goods sold.
Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too technical, convoluted, or highly niche. But not anymore.
Don’t be deceived. Setting manufacturing marketing workflows to send automated emails to your prospects is not just about the convenience factor for your end of the spectrum. Automated email workflows bridge the gap between your marketing and sales endeavors.
If you're a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling with the decision of whether or not to build an internal marketing team or outsource to a third party agency.
In today’s business landscape, manufacturing websites are no longer just digital real estate to get found, but a lead generating and converting weapon for marketing and sales . Because the nature of manufacturing marketing has changed into a more user-driven transaction with the abundance of options for research online, manufacturers must ensure that their website answers five essential questions.
AFFLINK is a leading supply chain solutions and group purchasing organization in the US. For more than 40 years, AFFLINK has connected more than 200 manufacturers of facility maintenance, packaging, safety, office, and industrial supply solutions with nearly 300 independent distribution experts.
Just because you’re an introvert doesn’t mean you’re not well-suited to be a thought leader in your industry. As a matter of fact, there are a good amount of introverts among the most influential movers and shakers of today. If you’re genuinely passionate and knowledgable about your realm of expertise, you can be a great thought leader with a little bit of practice and preparation for your role.
Thought leadership need not be complicated to start. With the abundance of helpful digital tools out there, you can get your thought leadership campaigns going in no time. Here are a few tools that can really help you get started.
Your website is your first impression to the world, and a trustworthy website gives you a leg up on competition. With competition consistently increasing, authenticity is essential to your online presence. This is especially important in the B2B space. Here are top ways to ensure that your site is trustworthy to a clientele that is used to personalized contact and close knit communications.