B2B Website Redesign: AFFLINK's Inbound Marketing Revamp

pencil icon by Daniel Vaczi on Mar 29, 2017 5:30:00 AM

AFFLINK is a leading supply chain solutions and group purchasing organization in the US. For more than 40 years, AFFLINK has connected more than 200 manufacturers of facility maintenance, packaging, safety, office, and industrial supply solutions with nearly 300 independent distribution experts.

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5 Tips For The Introverted Thought Leader

pencil icon by Ericka Lewis on Mar 7, 2017 4:03:01 PM

Just because you’re an introvert doesn’t mean you’re not well-suited to be a thought leader in your industry. As a matter of fact, there are a good amount of introverts among the most influential movers and shakers of today. If you’re genuinely passionate and knowledgable about your realm of expertise, you can be a great thought leader with a little bit of practice and preparation for your role.

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Handy Tools For Jumpstarting Thought Leadership Campaigns

pencil icon by Ericka Lewis on Mar 2, 2017 7:28:16 AM

Thought leadership need not be complicated to start. With the abundance of helpful digital tools out there, you can get your thought leadership campaigns going in no time. Here are a few tools that can really help you get started.

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6 Ways To Make Your B2B Website More Trustworthy

pencil icon by Jon Feagain on Mar 1, 2017 9:20:29 AM

Your website is your first impression to the world, and a trustworthy website gives you a leg up on competition. With competition consistently increasing, authenticity is essential to your online presence. This is especially important in the B2B space. Here are top ways to ensure that your site is trustworthy to a clientele that is used to personalized contact and close knit communications.

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5 Don’ts Of Thought Leadership

pencil icon by Ericka Lewis on Feb 27, 2017 3:34:10 PM

So you know what to do to be an effective thought leader in your industry, but are you familiar with the don'ts? Here are a few points to avoid and what you should be doing instead for a truly impactful thought leadership.

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Additional Marketing Resources

The complete guide to hiring a marketing agency
attract new b2b clients through thought leadership: On-Demand Webinar

5 Best Practices for Amplifying Influencer Content

pencil icon by Ericka Lewis on Feb 22, 2017 12:08:24 PM

Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your content may be, it’s rendered useless if you can’t get it in front of the audience (or in some cases, in front of an audience at all).

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What Is Google's “Articles Snippet" And What Does It Mean For B2B Content?

pencil icon by Eunice David on Feb 8, 2017 8:59:46 AM

You know those coins you find at the bottom of your pocket at the end of the day – it’s a combination of pennies, nickels, dimes and quarters that you’re not sure what to do with it. Coin change doesn’t seem all that important in the grand scheme of things, well, that’s until you start paying attention to it. If you’re smart, you figure out pretty quickly that saving those pennies adds up to vacation money or extra spending cash when you need it.  Google article snippets are a bit like coin change. You probably don’t pay much attention to them, either, but they can pay off big if you give them a chance.

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4 Ways Google Analytics 360 Suite Can Improve Your B2B Marketing Strategy

pencil icon by Matt Lee on Jan 30, 2017 6:00:00 AM

The world of B2B marketing never stands still. With changes in technology, industry innovations, and other new developments, B2B companies must adjust their strategies regularly to continue attracting new clients. Chief among these new developments is the Google Analytics 360 Suite, a new collection of tools to gather and organize data. The Suite helps you when it comes to:

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What The Heck Is Account-Based Marketing And How Is It Different From Inbound Marketing?

pencil icon by Daniel Vaczi on Jan 25, 2017 6:00:00 AM

So you've heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and which type of marketing your business should pursue?

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Top 10 Influential Social Media Marketing Campaigns of 2016

pencil icon by Eunice David on Dec 16, 2016 12:10:23 PM

Aloha my friends! This has been quite a year for social media campaigns (and overall craziness). The year of the monkey (2016) proved to be quite bananas. B-A-N-A-N-A-S.

If you've seen our 2013 and 2015 Top 10 Influential Social Media Marketing Campaign lists, you'll be pretty intrigued by this year's list. We've seen some pretty interesting and unique use of social media this year. For starters, the use of videos as a medium has really taken off. User-generated content for brand storytelling is another 2016 trend that will probably be here to stay.

So without further ado, it’s time to round up this year’s most influential social media campaign. Here we go!

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The 6 Fix: Our Favorite INBOUND16 Sessions

pencil icon by Ericka Lewis on Dec 1, 2016 12:10:15 PM

"I have a confession. INBOUND is my favorite time of the year. I am a sucker for the bright orange tradeshow swag and networking mixers. Luckily though I am not alone because so is the rest of the Adhere team."

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Marketing with SaaS: Inside Memorable Success Stories

pencil icon by Dominique James on Nov 16, 2016 11:11:18 AM

In essence, we are all familiar with what makes a marketing campaign successful -- a formidable strategy, a dash of creativity, and sometimes even a smudge of plain luck. Here are some of the most interesting successful marketing tactics from the SaaS companies. Enjoy!

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The Ultimate Guide to Getting the Most From Google AMP on Your HubSpot Blog and Website

pencil icon by Matt Lee on Nov 10, 2016 9:57:05 AM

If you know anything about SEO, you know that page speed is becoming an increasingly important ranking factor as well as a user experience factor. You may have noticed a change to the mobile SERP in Google where there’s either an AMP carousel at the top of the page or a lightning bolt with AMP on the search result in the “10 blue links”.

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