Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too technical, convoluted, or highly niche. But not anymore.
Don’t be deceived. Setting manufacturing marketing workflows to send automated emails to your prospects is not just about the convenience factor for your end of the spectrum. Automated email workflows bridge the gap between your marketing and sales endeavors.
If you're a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling with the decision of whether or not to build an internal marketing team or outsource to a third party agency.
In today’s business landscape, manufacturing websites are no longer just digital real estate to get found, but a lead generating and converting weapon for marketing and sales . Because the nature of manufacturing marketing has changed into a more user-driven transaction with the abundance of options for research online, manufacturers must ensure that their website answers five essential questions.
AFFLINK is a leading supply chain solutions and group purchasing organization in the US. For more than 40 years, AFFLINK has connected more than 200 manufacturers of facility maintenance, packaging, safety, office, and industrial supply solutions with nearly 300 independent distribution experts.
Just because you’re an introvert doesn’t mean you’re not well-suited to be a thought leader in your industry. As a matter of fact, there are a good amount of introverts among the most influential movers and shakers of today. If you’re genuinely passionate and knowledgable about your realm of expertise, you can be a great thought leader with a little bit of practice and preparation for your role.
Thought leadership need not be complicated to start. With the abundance of helpful digital tools out there, you can get your thought leadership campaigns going in no time. Here are a few tools that can really help you get started.
Your website is your first impression to the world, and a trustworthy website gives you a leg up on competition. With competition consistently increasing, authenticity is essential to your online presence. This is especially important in the B2B space. Here are top ways to ensure that your site is trustworthy to a clientele that is used to personalized contact and close knit communications.
Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your content may be, it’s rendered useless if you can’t get it in front of the audience (or in some cases, in front of an audience at all).
You know those coins you find at the bottom of your pocket at the end of the day – it’s a combination of pennies, nickels, dimes and quarters that you’re not sure what to do with it. Coin change doesn’t seem all that important in the grand scheme of things, well, that’s until you start paying attention to it. If you’re smart, you figure out pretty quickly that saving those pennies adds up to vacation money or extra spending cash when you need it. Google article snippets are a bit like coin change. You probably don’t pay much attention to them, either, but they can pay off big if you give them a chance.
The world of B2B marketing never stands still. With changes in technology, industry innovations, and other new developments, B2B companies must adjust their strategies regularly to continue attracting new clients. Chief among these new developments is the Google Analytics 360 Suite, a new collection of tools to gather and organize data. The Suite helps you when it comes to:
So you've heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and which type of marketing your business should pursue?