Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your content may be, it’s rendered useless if you can’t get it in front of the audience (or in some cases, in front of an audience at all).
You know those coins you find at the bottom of your pocket at the end of the day – it’s a combination of pennies, nickels, dimes and quarters that you’re not sure what to do with it. Coin change doesn’t seem all that important in the grand scheme of things, well, that’s until you start paying attention to it. If you’re smart, you figure out pretty quickly that saving those pennies adds up to vacation money or extra spending cash when you need it. Google article snippets are a bit like coin change. You probably don’t pay much attention to them, either, but they can pay off big if you give them a chance.
The world of B2B marketing never stands still. With changes in technology, industry innovations, and other new developments, B2B companies must adjust their strategies regularly to continue attracting new clients. Chief among these new developments is the Google Analytics 360 Suite, a new collection of tools to gather and organize data. The Suite helps you when it comes to:
So you've heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and which type of marketing your business should pursue?
Aloha my friends! This has been quite a year for social media campaigns (and overall craziness). The year of the monkey (2016) proved to be quite bananas. B-A-N-A-N-A-S.
If you've seen our 2013 and 2015 Top 10 Influential Social Media Marketing Campaign lists, you'll be pretty intrigued by this year's list. We've seen some pretty interesting and unique use of social media this year. For starters, the use of videos as a medium has really taken off. User-generated content for brand storytelling is another 2016 trend that will probably be here to stay.
So without further ado, it’s time to round up this year’s most influential social media campaign. Here we go!
In essence, we are all familiar with what makes a marketing campaign successful -- a formidable strategy, a dash of creativity, and sometimes even a smudge of plain luck. Here are some of the most interesting successful marketing tactics from the SaaS companies. Enjoy!
If you know anything about SEO, you know that page speed is becoming an increasingly important ranking factor as well as a user experience factor. You may have noticed a change to the mobile SERP in Google where there’s either an AMP carousel at the top of the page or a lightning bolt with AMP on the search result in the “10 blue links”.
Whether you’re creating your next ebook, infographic, webinar or blog post, coming up with new topics to write about is a tedious and often tiresome feeling we’re all too familiar with. Going a step further to validate the topics you want to pursue are actually worth writing about is even more of a time-consuming effort that more often than not, doesn’t get the attention it needs.
Automated workflows are an integral asset to any marketing team. Whether it’s automating email follow ups, updating customer information, or notifying internal personnel of user interactions, it’s hard to imagine living without them.
Initial sales calls are about first impressions. If it goes well, you are building a foundation for the rest of the relationship. If it goes poorly, you probably will not have a second call. In this blog I will share some of the resources I have on hand to help with my fist call with a prospect.
Working closely on content with a client is: a) difficult to manage, b) the way to produce incredibly high-quality content, c) none of the above, d) all of the above.