"I have a confession. INBOUND is my favorite time of the year. I am a sucker for the bright orange tradeshow swag and networking mixers. Luckily though I am not alone because so is the rest of the Adhere team."
In essence, we are all familiar with what makes a marketing campaign successful -- a formidable strategy, a dash of creativity, and sometimes even a smudge of plain luck. Here are some of the most interesting successful marketing tactics from the SaaS companies. Enjoy!
If you know anything about SEO, you know that page speed is becoming an increasingly important ranking factor as well as a user experience factor. You may have noticed a change to the mobile SERP in Google where there’s either an AMP carousel at the top of the page or a lightning bolt with AMP on the search result in the “10 blue links”.
Whether you’re creating your next ebook, infographic, webinar or blog post, coming up with new topics to write about is a tedious and often tiresome feeling we’re all too familiar with. Going a step further to validate the topics you want to pursue are actually worth writing about is even more of a time-consuming effort that more often than not, doesn’t get the attention it needs.
Automated workflows are an integral asset to any marketing team. Whether it’s automating email follow ups, updating customer information, or notifying internal personnel of user interactions, it’s hard to imagine living without them.
Initial sales calls are about first impressions. If it goes well, you are building a foundation for the rest of the relationship. If it goes poorly, you probably will not have a second call. In this blog I will share some of the resources I have on hand to help with my fist call with a prospect.
Working closely on content with a client is: a) difficult to manage, b) the way to produce incredibly high-quality content, c) none of the above, d) all of the above.
SaaS is all about defining and refining experiences. It is by nature, one part the creation of strategic and valuable technology, and another part interaction with users and prospects. That being said, it’s simply a no-brainer for SaaS businesses to not only be in social media channels, but to have an engaging and active presence throughout. And why ever not? Social media is after all where technology and interaction collide.
So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them into leads. But what if I told you that you may be letting potential leads slip away by ignoring certain marketing pursuits or failing to integrate them with you inbound marketing strategy?
“We emphasize that such a form of communication is not absent in man, however evanescent a naturally given object may be for him, split as it is in its submission to symbols.”
- Jacques Lacan
Social media is better at one-on-one--B2C--marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen's The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies "area better fit" for B2B for a variety of reasons.