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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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Adhere Creative Presents: Template Websites Vs. Custom Web Design, An Unbiased Comparison

Marketing
February 21, 2018

When your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS (Content Management System) to get the job done.

Companies like WordPress, Squarespace, Wix, and Joomla, facilitate website building by offering powerful website construction platforms. These platforms allow companies to use preexisting templates (designed by the company or an open source community), or build a website without one, using their platform as a foundation.

We field lots of questions related to custom sites and template sites, so we decided to write this blog to help companies make the decision that’s right for them.

Let’s Start with Some Definitions


Template websites are websites built from preexisting template designs. Kind of like a house blueprint. Like a house blueprint, you are limited by certain parameters. But you can customize every aspect of the home once it’s built. Same goes for template websites.

When you first see a template website, don’t get too caught up in the pictures, colors, fonts, etc. These are there to inspire creativity. If it helps, you can imagine you’re at an open house for websites. Only there are no cucumber sandwiches and ice tea. Sad face.

One important distinction between website templates and real estate: website templates aren’t limited by space. You can use the same page templates to expand out as much as you need.

Custom websites do not come with blueprints. You are working with your website designers to create a site from scratch on a specific CMS platform.
Custom websites are both empowering and daunting. You can build the website of your dreams and add whatever functionality you desire to it. But if you aren’t careful, you can quickly blow through your entire website budget and then some.

Reasons Why Businesses Like Template Websites


Here’s why some of our clients love template websites:
  • You get a new or updated website in front of your customers fast.
  • Price is often significantly lower than a custom site. Template sites also help businesses stay on budget easier.
  • You have just as much flexibility when it comes to creating new pages, adding new products, and growing your online presence. Also, if you need to solve an issue and the template isn’t working with you, you can often use code to get the job done.
  • All modern templates already possess responsive designs i.e. they look good on all types of screens. 

Some cons to templates include less flexibility to design and functionality. Custom code can fix many of these issues, but not all.

Reasons Why Businesses Like Custom Websites


Here’s why some of our clients love custom websites:
  • If you have an idea for how your website should look, then a custom website may be the perfect fit. You have complete power over the design.
  • Lots and lots of functionality. Do you need your site to do something very specific? You will have much more control with a custom site.
  • Additional benefits to SEO, and more responsive designs. Templates allow for responsive design and SEO too, but you can squeeze out every last drop of optimization with a custom site.
  • Greater eCommerce functionality

Some cons to custom websites include being more expensive and time-consuming than template sites. You’ll need a team member that knows his or her way around code.

We Build Both Template and Custom Websites Here at Adhere Creative


Unlike other companies who offer one or the other, we offer both. And we want to help you find the best option for your business. Our company is familiar with some of the largest CMS platforms today, including WordPress, HubSpot, and Shopify.

If you have any questions, just let us know. We’re happy to help.

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February 21, 2018 Daniel is a serial entrepreneur with a track record of success building companies from the ground up. For the past five years, he has led business development for Adhere Creative. In his free time, he enjoys consuming the finest red meat and brown liquor Texas can provide. See All articles
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