Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site.
Tonight we'll be witnessing another GOP presidential debate as we close in on the primaries. Whether you like him or not, the infamous and ever-controversial Mr. Trump will again attempt to embolden his base and win support with his unorthodox marketing approach.
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption.
HubSpot’s annual INBOUND Conference is the world’s largest gathering of inbound marketing professionals. It's the perfect venue for HubSpot to unveil their latest innovations and discuss what's to come. Last year, HubSpot released Signals, their first-ever sales application product. They also unveiled the groundbreaking Content Optimization System (COS) -- the first integrated website, blog and landing page system to be optimized for mobile directly out-of-the-box.
Just yesterday, Canada's Anti-Spam Legislation (CASL) took effect. For inbound marketers and businesses that have Canadian leads or prospects, this poses quite a challenge.
Consistent blog writing is hard. Brainstorming topics, pumping out the paragraphs, and editing for perfection is time consuming. When writer's block hits, you know it's time to shake things up with some creative visuals. It's time for a video blog.
Are your business listings giving potential customers the wrong address, phone number, or other incorrect business information? Sure, the address and phone number on your website may be accurate, but if your contact details are listed incorrectly with search engines, local listing sites, mapping apps or review sites, then your business may be losing out on valuable customers. With 20% of local searches returning the wrong information, there’s a good chance that customers are searching for your business, but failing to find it because of local listing errors.
You've taken your product and services through market testing and received favorable feedback from trusted experts in your field. You know your products and services can make a significant, measurable impact in the marketplace, but does your brand development strategy show that you are different and offer consistent positioning to achieve this?
Hot off the press from the 2013 Inbound Marketing Conference is the announcement of HubSpot’s new solution for lead tracking and tackling. CEO and Founder, Bryan Halligan and Chief Technology Officer and Co-Founder, Darmesh Shah call their new handy email marketing tool, Signals, and describe it as a unique realtime notification tool that lets salespeople, account managers or customer service teams know when and how to engage with leads by sending alerts from emails sent, website and CRM system activity and social media communication.
YouTube has now hit a billion monthly users, according to the company’s official blog. Tens of thousands of channel partners have a presence on the platform. To put the numbers in perspective, if YouTube were a country, it's population would be the largest in the world after China and India — the platform’s monthly viewership is ten times larger than that of the Super Bowl.