Nathan Yerian

Written by Nathan Yerian

Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces.

5 Ways To Increase Conversion Rate By Tweaking Your Forms

pencil icon by Nathan Yerian on Feb 24, 2016 11:21:07 AM

Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site.

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How To "Trump" Your Competition Inbound Marketing Style

pencil icon by Nathan Yerian on Jan 14, 2016 5:07:20 PM

Tonight we'll be witnessing another GOP presidential debate as we close in on the primaries. Whether you like him or not, the infamous and ever-controversial Mr. Trump will again attempt to embolden his base and win support with his unorthodox marketing approach. 

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3 Buyer Questions Your Testimonial Video Should Answer

pencil icon by Nathan Yerian on Nov 5, 2015 12:08:00 PM

There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. 

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7 New HubSpot Sales and Marketing Tools Unveiled at #Inbound14

pencil icon by Nathan Yerian on Sep 16, 2014 3:05:00 PM

HubSpot’s annual INBOUND Conference is the world’s largest gathering of inbound marketing professionals. It's the perfect venue for HubSpot to unveil their latest innovations and discuss what's to come. Last year, HubSpot released Signals, their first-ever sales application product. They also unveiled the groundbreaking Content Optimization System (COS) -- the first integrated website, blog and landing page system to be optimized for mobile directly out-of-the-box. 

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What's the Deal With CASL? Navigating Canada's Anti-Spam Legislation

pencil icon by Nathan Yerian on Jul 2, 2014 3:29:00 PM

Just yesterday, Canada's Anti-Spam Legislation (CASL) took effect. For inbound marketers and businesses that have Canadian leads or prospects, this poses quite a challenge.

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Additional Marketing Resources

The complete guide to hiring a marketing agency
attract new b2b clients through thought leadership: Watch Webinar

How To Produce A Simple Video Blog Post

pencil icon by Nathan Yerian on Dec 3, 2013 8:30:00 AM

Consistent blog writing is hard. Brainstorming topics, pumping out the paragraphs, and editing for perfection is time consuming. When writer's block hits, you know it's time to shake things up with some creative visuals. It's time for a video blog.

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You're Losing Customers Because of Inconsistent NAP

pencil icon by Nathan Yerian on Nov 7, 2013 9:44:00 AM

Are your business listings giving potential customers the wrong address, phone number, or other incorrect business information? Sure, the address and phone number on your website may be accurate, but if your contact details are listed incorrectly with search engines, local listing sites, mapping apps or review sites, then your business may be losing out on valuable customers. With 20% of local searches returning the wrong information, there’s a good chance that customers are searching for your business, but failing to find it because of local listing errors.

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Want A Powerful Small Business Brand? Avoid These 5 Branding Mistakes

pencil icon by Nathan Yerian on Sep 10, 2013 9:30:00 AM

You've taken your product and services through market testing and received favorable feedback from trusted experts in your field. You know your products and services can make a significant, measurable impact in the marketplace, but does your brand development strategy show that you are different and offer consistent positioning to achieve this?

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HubSpot Launches Signals at Inbound 2013

pencil icon by Nathan Yerian on Aug 20, 2013 3:10:00 PM

Hot off the press from the 2013 Inbound Marketing Conference is the announcement of HubSpot’s new solution for lead tracking and tackling. CEO and Founder, Bryan Halligan and Chief Technology Officer and Co-Founder, Darmesh Shah call their new handy email marketing tool, Signals, and describe it as a unique realtime notification tool that lets salespeople, account managers or customer service teams know when and how to engage with leads by sending alerts from emails sent, website and CRM system activity and social media communication.

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Make your manufacturing business more profitable

5 Ways Small Business Brands Can Use Instagram Video

pencil icon by Nathan Yerian on Jun 20, 2013 9:09:00 PM

So it happened. Facebook owned Instagram released video functionality on their app to go head to head against Twitter's Vine app. The battle lines are drawn and people and brands are already choosing sides. But what does this mean for your small business?

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5 Ways to Reach Your Target Market Online

pencil icon by Nathan Yerian on May 26, 2013 3:45:00 PM

Audience engagement is crucial for connecting with your target market online. There are a seemingly infinite number of brands that are vying for customer attention — some with seven figure advertising budgets, and brilliant marketing teams.

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Entrepreneurs: Crafting Your Personal Brand

pencil icon by Nathan Yerian on Apr 30, 2013 6:45:00 AM

Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise.

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5 Powerful Ways to Market with YouTube for Small Businesses

pencil icon by Nathan Yerian on Apr 10, 2013 11:25:00 AM

YouTube has now hit a billion monthly users, according to the company’s official blog. Tens of thousands of channel partners have a presence on the platform. To put the numbers in perspective, if YouTube were a country, it's population would be the largest in the world after China and India — the platform’s monthly viewership is ten times larger than that of the Super Bowl.

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