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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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4 Ways Your Website Can Hurt Your Sales & How To Fix Them

Design
July 24, 2012

online marketingWhen you decide to take your business online, you’re making a serious investment in your brand’s growth. Online, you have the potential to reach countless people, anywhere in the world.

As you’ve come to realize, ‘reach’ is half the battle. The other half is about generating opportunity. Your website needs to yield concrete results in the form of leads and sales.

It’s easy for some companies to become lost in the allure of a unique, innovative, and beautiful design. The reality, however, is that your ‘work of art’ could be causing more harm than good.

Ask yourself some simple questions. Are you generating substantial traffic with unusually low conversion rates? When people visit your website, do they come back? Are people finding your lead generation forms and reaching out to you, or are they just lurking?

The problem could be your website, but fortunately, all you might need are a couple of straightforward changes to solve the problem. Here are five common issues worth troubleshooting.

1. It’s tough for people to contact you

You need to make it as easy as possible for people to get in touch with you. The prospective customers who have questions are the people who may sign-on with your company down the road. If your contact forms, email addresses, phone numbers, and location are tough to find, interested buyers will flock to competitors. At the end of the day, people are time-strapped and need information quick.

Make sure that your contact information is highly visible and accessible from every page on your site, and visitors can find your company through multiple points of entry. Always make sure that your contact information is accessible through your header or footer. This will ensure that it is on every page. Also be sure to provide a real phone number and address to build trust with visitors and search engines.

2. Your call-to-actions are less than intuitive

You’ve created a website with powerful and convincing sales messaging, and you’ve managed to convince potential customers that you’re the best of the best. Now what? What comes next? Should people request more information through a form, or should they call you? What if they want to keep reading? Where should they go?

Your website call-to-action buttons should be clear and obvious. Make sure that your language and designs facilitate what you want visitors to do next. Every element on your website should lead people to a conversion point, not a dead end.

3. Your web design is missing personality

In choosing your web design elements, you’ve probably noticed that for the most part, your competitors websites have the same look and feel. There must be a scientific and tested rationale to their approaches, right? Not necessarily.

It could be that others in your industry are making the same assumptions as you, thinking that your industry needs to project a certain image. Remember that your website is an extension of your brand. If your brand is different, then your website should be as well.

When everybody else is using a cookie cutter web design, you have a clear competitive advantage. Be different, and infuse your brand’s personality into your design. Your company will be the one that stands out.

4. Your website is pretty, but it doesn’t engage

An elegant website design needs more than a beautiful look and feel. It needs to keep people interested. Design is important, but if your content is lacking value to your target market you will not hold their attention and will not convert them into a lead.

Your website should help you share knowledge, built trust, and connect with your potential clients. Valuable content is the vehicle that makes this possible. There are too many brands that prioritize looks over substance. Outsmart them, and position your website to be something more.

If you would like to generate more online leads for your organization, download our Inbound Marketing e-book. This resource will give you the knowledge to attract your target market, generate sales leads, and close deals.

learn more about inbound marketing. download our ebook

Design

August 29, 2016 Daniel is a serial entrepreneur with a track record of success building companies from the ground up. For the past five years, he has led business development for Adhere Creative. In his free time, he enjoys consuming the finest red meat and brown liquor Texas can provide. See All articles
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