Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence.
Account-based marketing involves a lot of sales and marketing “sweat equity,” but the results are very much worth it. And despite how that sounds...it doesn’t have to be exhausting. Identify the “who,” the “why” and the “how,” and closing landmark accounts will be well within your enterprise’s reach.