SaaS Marketing: The Power Of Free October 30, 2017 Phil Libin, CEO of Evernote said it best: "“The easiest way to get 1 million people paying is to get 1 billion people using.” And what's the quickest way to get people to use something? Offer it for ... Read More
4 Important SaaS Marketing Metrics To Track August 17, 2017 Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Read More
How To Incorporate Video Into Your SaaS Marketing Funnel July 24, 2017 Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies.You do not have to be a marketing expert to see the impact video has had on ... Read More
Our Most Popular Article A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Adam Marquardt Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results...but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along with a sample budget that makes sure all the important aspects are covered, enabling you to report achieved goals and higher returns. Read More Digitial Marketing