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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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jturnerhero.png

Insights properties need to drive community success

  • 56%

    Conversion Rate

  • 756%

    Return On Investment

  • Learn More

The Problem & Our Approach

For years, J Turner Research had conducted monthly surveys of over 120,000 multifamily industry residents across the nation. They’ve learned that online rating and reviews correlate to resident satisfaction and business generation. J Turner soon developed RatingsTracker, a software that aggregates reviews from major online rating sites and assigns an overall score to over 55,000 multifamily industry properties. It was valuable information to property managers and executives, if only they knew about it. J Turner came to Adhere to reposition their brand and help bring RatingsTracker to market.  
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Logo and Brand Identity Gave their corporate logo a contemporary facelift and reworked the tagline to better reflect the addition of a new software offering. Also branded their new software to match the feel of the brand.
Responsive Web Design
Reworked their website to introduce RatingsTracker and evolve J Turner Research from a survey company to a wholistic reputation management company in the multifamily industry.  This meant we also had to develop out a funnel for RatingsTracker, and to do that we had to generate some leads.
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Lead Generation
J Turner didn’t know it, but they were sitting on a lead generation gold mine. As a research and insights company, they wrote 2-3 research papers a year and presented regularly at multifamily industry conferences. We put the papers behind forms and turned them into thousands of new leads. Then we launched a campaign to alert property managers and property management executives that their property earned an overall score--and their competition’s may be higher.
 
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Conversion Funnel Optimization
We took J Turner’s enormous stash of existing content and used it to generate leads and push them through a conversion funnel to net new customers. We repurposed a lot of content into infographics, webinars, and videos to help nurture leads down the funnel. The first webinar J Turner held with Adhere netted nine new monthly recurring customers for a 756% ROI.

The Results

J Turner has developed a thorough conversion and lead nurturing funnel to push new contacts into RatingsTracker customers. The very first webinar generated an astonishing 756% ROI and the next webinars continued to follow suit.
  • 502

    Leads Generated
  • 55

    ORA Score Requests
  • 9

    New Customers

756%

Return On Investment

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