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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
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  • #branding
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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
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  • #lead-generation

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
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  • #growth-driven-design

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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

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  • #storytelling
  • #videos


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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

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  • #referral-traffic
  • #content-marketing


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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

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  • #media-relations
  • #lead-generation


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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

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  • #brand-development
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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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5 Tips For The Introverted Thought Leader

Inbound Marketing Content Marketing
March 7, 2017

Just because you’re an introvert doesn’t mean you’re not well-suited to be a thought leader in your industry. As a matter of fact, there are a good amount of introverts among the most influential movers and shakers.

If you’re genuinely passionate and knowledgable about your realm of expertise, you can be a great thought leader with a little bit of practice and preparation for your role.

Here are five tips that can help you rise to the top of thought leadership, even if you're an introvert at heart.

1. Don’t Panic

I repeat, don't panic. Don’t run, don’t hide, and try not to hyperventilate. Don’t be afraid to go out of your comfort zone. Reach out to your audience, share your knowledge, thoughts, and ideas. Take a deep breath and just give it a go.

Think of it as an adventure rather than God’s way of smiting you!


Get excited about the career opportunity you've just been given and keep your thoughts positive. Remember that you won’t be in a thought leadership position in the first place if you do not have the expertise to do it. Believe in yourself.

2. Ease Yourself Into It

If you've never been a thought leader before or are nervous about becoming the public face of your company, ease yourself into it by researching other successful thought leaders. Whether they are in your industry or not, something can still be learned. Research how they carry themselves, speak, facilitate communication, and learn from them.

 

3. Start Where You're Comfortable

Public speaking isn't the only way be the go-to expert. There are plenty of other mediums that can be utilized to distribute your message including blogging, opinion pieces, webinars, screencast how-tos, podcasts, and more.

If you’re apprehensive about facing a crowd or self-conscious about going live whether audio or video, take to written content and start small. Once you’re ready to try engaging, you can even start with social media to test the waters.

Twitter is a great tool to start the conversation between you and your audience. There are many great tools to start with that can help you immerse yourself into your role as a thought leaders. It takes a few drops of water to fill a glass so start small to make significant strides.

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4. Practice Makes Perfect

What's an introvert's worst nightmare? Talking in front of a big room of people you don't know. Just like muscle memory, public speaking can become a memorized trait if you practice. There’s no fear that cannot be overcome and no skill that cannot be mastered without practice.

To get really comfortable, you can start practicing with a mirror. Once you are a little bit more comfortable, you can gather a group of trusted friends or co-workers to sit in as your audience and help you practice. Don’t be afraid to use helpful tools such as queue cards or slides to help you but don’t hide behind them. Give programs like toastmasters a try if you really want to improve on this arena.

5. Fake It Until You Make It

If public speaking still freaks you out, fake it until you make it. It's an old adage we've all heard one too many times but it still holds true. Personally, I channel my inner Sasha Fierce to get through the awkward parts of thought leadership but whomever you decide to become "on stage," eventually public speaking will become more and more natural. I promise.

Connecting and engaging with an audience is one of the many undertakings of being a thought leader. If that prospect scares you, don’t panic.

At the end of the day all you really need to be is yourself. If you're confident with the knowledge you are sharing and you’re genuinely looking to provide value to your peers, you’re already a natural at thought leadership.

Dip your foot in the water & acclimatize yourself. If you make a few missteps along the way, think of them as stepping stones to learning. Remember, nothing ventured, nothing gained so be brave and conquer your fears!

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Inbound Marketing Content Marketing

July 25, 2017 As the Marketing Manager for Adhere Creative's business services vertical, Ericka Lewis leads her clients and team towards inbound marketing success. When not generating leads and cracking the latest Google Algorithm update, she can be found cooking up a (yummy) storm in the kitchen! See All articles
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