content-marketing articles

5 Videos Every Website Should Have

May 11, 2021   How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obviously in 2021, if your website isn’t clearly communicating your value, not ...

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Keeping it reel in your video content

August 12, 2020 Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, ...

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How to Repurpose Video Content Across Sales and Marketing Channels

March 11, 2020 Want a streamlined way to create multiple pieces of content that you can share across various channels? Video is your answer! Video has already been well-established as the go-to medium for the ...

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Why 2020 Will Be the Year You Embrace Video

December 18, 2019 Bill Gates famously coined the term “content is king” back in 1996. Smart man. Not only is it still true today but it’s easier than ever to distribute to your audience using social media. Not all ...

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Reuse and Recycle: Why You Should Repurpose Content

March 27, 2019 Content creation can be a daunting task for small business owners. The day-to-day activities involved in running a business can leave little time for digital marketing for home service companies. ...

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Who Are Your Customers? How to Define Your Target Market

March 26, 2019 Digital marketing for home services has changed tremendously in the last decade. Companies must compete online with specific targeting tactics to become the go-to service in their community. In a ...

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How User-Generated Content Shows the World Who You Are

March 26, 2019 Digital marketing for home services companies is getting more complex and expensive. Organic social posts aren’t getting the traction they once had, leading companies to rely on paid strategies to ...

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5 Tips for Invigorating Your Social Media Presence

March 26, 2019 Is social media a part of your home services marketing strategy? The way we use social media has undergone a massive transformation since its inception, and it continues to shift and change with the ...

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