content-marketing articles

Why 2020 Will Be the Year You Embrace Video

December 18, 2019 Bill Gates famously coined the term “content is king” back in 1996. Smart man. Not only is it still true today but it’s easier than ever to distribute to your audience using social media. Not all ...

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Reuse and Recycle: Why You Should Repurpose Content

March 27, 2019 Content creation can be a daunting task for small business owners. The day-to-day activities involved in running a business can leave little time for digital marketing for home service companies. ...

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Who Are Your Customers? How to Define Your Target Market

March 26, 2019 Digital marketing for home services has changed tremendously in the last decade. Companies must compete online with specific targeting tactics to become the go-to service in their community. In a ...

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How User-Generated Content Shows the World Who You Are

March 26, 2019 Digital marketing for home services companies is getting more complex and expensive. Organic social posts aren’t getting the traction they once had, leading companies to rely on paid strategies to ...

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5 Tips for Invigorating Your Social Media Presence

March 26, 2019 Is social media a part of your home services marketing strategy? The way we use social media has undergone a massive transformation since its inception, and it continues to shift and change with the ...

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Understanding the Millennial Experience

August 23, 2018 Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main ...

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The Case for Lower Case: A Rebranding Conundrum

June 14, 2018 Ever wondered if having your brand name written in lower case on your logo is appropriate? 

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Content Marketing 101: Developing An Editorial Calendar

September 21, 2017 Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well planned editorial calendar.

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