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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
  • #responsive-web-design
  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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5 Reasons Your Content Marketing Effort Is Failing

Inbound Marketing Design
June 5, 2012

content marketingContent marketing needs more than great writing to take off. While engaging articles are important, they are only part of the equation for increasing traffic, recruiting audiences, and driving conversions.  If your technique consists of posting on your blog and social media pages a few times a month, your returns will probably be disappointing.

On the flip side, you don’t need to recreate your college all-nighters to write your blog posts, and you don’t need to sacrifice your valuable client time to spend more time on posting to social media. What you need to do is work smarter – not harder. You’re already putting in the effort, but you need to know your blind spots to keep moving forward.

You’ve written dozens of articles, maintained a social media presence, and consulted every industry blog imaginable. Still, your content marketing goals are flat-lining. Don’t over think it—here are the five most common reasons why and how to solve the problem.

1. Your content is too self-centered

More often than not, marketers write like introspective personal bloggers. While personal blogs can read like diaries and still be compelling, professional blogs need another approach. B2B and B2C content should be focused around an audience, not a company or person.

People consult your content to learn, solve problems, and find concrete answers to pressing questions. For that reason, all content marketing needs to be focused around two-way dialogue. Instead of writing about what’s on your mind, research real questions that your clients and customers have. Know what they value, give them a real solution, and ask them to tell you what they think about it.

2. You don’t actively network

You’ve spent two hours writing a perfect blog post.  You hit “publish.” Now what? Now, it’s going to sit on your blog, and nobody will ever find it. After repeating this process 10 or so times, you consider blogging to be big waste of time.

You’re thinking about it all wrong. Especially at first, you need to actively recruit your audience. Overtime, they’ll come to you, but you need to kick-start and maintain the momentum.

To grow your blog, one strategy is to actively guest post on other blogs that your audience is likely to read.  Another strategy is to participate in social media discussions in Quora threads and LinkedIn groups.


3. You’re not writing enough



Even though you haven’t blogged since 2010, you’re wondering why people aren’t reading your posts. It’s the same reason why you aren’t actively reading your magazines from the ‘90s—people care about freshness, and they want content that’s new.
 
As a publishing medium, the Internet moves extremely quickly, and as a blogger you need to keep up. Otherwise, you’ll lose your readers. There are millions of blogs online, and if you’re not maintaining your reputation as an avid blogger, they’ll go somewhere else for content.  Blog regularly, and blog often. Use an editorial calendar to stay on track.

4. You’re rambling

On the Internet, your reader’s attention span is like a bee’s. Usually, they’re buzzing around until they see something attractive.  Then, they zero-in. But even when they’re ready to focus, it’s only in a limited capacity because they have so much other stuff to read: emails, other blogs, memos, etc.

As a blogger, brevity will be your best friend.

5. You never defined your end goals

All marketers know that their campaigns need well-defined objectives up front. Blogging and content marketing are no different. Is your goal to increase traffic or to create a resource for your existing clients? In what market are you hoping to grow your business? What do you want people to do after they read your content? Do you want them to request a quote or sign up for updates to your blog? Be sure you answer these questions answered before writing your first post

 

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Inbound Marketing Design

August 29, 2016 Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces. See All articles
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