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Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

  • # branding
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  • #media-relations
  • #white-paper
  • #webinar
  • #magazine


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Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

  • #content-marketing
  • #seo
  • #lead-generation

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Since 1986, Houston-based XtraLight Manufacturing has designed, developed, and manufactured superior lighting fixtures. XtraLight guaranteed their products with an industry-leading 10-year warranty and competed right alongside household names in the lighting industry.

  • #inbound-marketing
  • #hubspot
  • #lead-generation
  • #growth-driven-design

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GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

  • #branding
  • #responsive-web-design
  • #videos


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J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

  • #content-marketing
  • #lead-generation
  • #branding
  • #hubspot
  • #website
  • #video-production

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Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

  • #website-upgrade
  • #media-relations
  • #lead-generation


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White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

  • #web-design
  • #logo-design
  • #pr
  • #trade-show-marketing
  • #hubspot
  • #seo

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PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

  • #website-upgrade
  • #referral-traffic
  • #content-marketing


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The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

  • #branding
  • #storytelling
  • #videos


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Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

  • #web-design
  • #brand-development
  • #video-production
  • #lead-generation

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The Value of Retrospectives After Marketing Projects

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

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Content Marketing Is The New Search Engine Optimization

Inbound Marketing Design
July 3, 2012

content marketingInstead of chasing search engine algorithms that are impossible to predict and ever changing, you should focus on ranking the right way. Creative content marketing though blogging, e-books, presenations, videos, and strong social media communications may be a longer road to well ranked keywords, but it is a smarter investment with a clear competitive edge.

Here’s why:

1. Search algorithms change constantly

Google’s algorithm has experienced dramatic changes in the last year. Beginning with its Panda update in February 2011, Google has been deploying more and more updates to penalize websites that participate in spammy, or "unnatural" linking.

With every update, SEO strategists have witnessed drastic changes to their client's sites. SEOs that were in violation of Google's changes saw their client's rankings plummet, while professionals that focused on quality content to earn links experienced a positive effect on their client's positions for targeted keyword phrases.

Unlike the old days of SEO, automated link building systems are ineffective, and potentially harmful to your marketing effort. The algorithm is changing quickly to exclude meaningless links, so marketers need to stop looking for a quick fix and focus on providing value.

The solution is a long-term investment in high-quality content. Spend your time writing helpful blog posts, e-books, presentations, and social media posts . With an active value-based content marketing strategy, you’ll be light-years ahead of the next search engine crisis. 

2. Word of mouth is timeless

Marketers know that customer testimonials are invaluable, so why should the Internet be any different? Behind computer screens and IP addresses, people are people. Online and offline the same principle holds true – if customers like your product or service, they’ll talk about it, and inevitably link to it.

In Google’s eyes, social media mentions and links are ways that people endorse websites, blog posts, products, and content.  For this reason, search engines consider Facebook, Twitter, G+, and other social media conversations to be serious ranking factors.

In the long run, SEO and social media will continue to blend. Rather than compartmentalizing and differentiating the two, marketers need to focus on one straightforward objective – get people talking about their brand.

3. Aim for concrete targets

If you try to be everything to everyone, you’ll be missing the mark. Instead, build quality content to benefit specific groups. Profile your audiences before you develop content for them. This will enable you to discover how you can bring the most benefit and allow you to position yourself as an expert.

The same holds true for SEO strategy. Stop trying to rank for vague, open-ended keywords. Instead, focus on ranking naturally for terms that are meaningful to your brand. So what if you’re a speed boat manufacturer that doesn’t rank for the target word “speed boats?” If you’re number one for “best custom speed boats” and “custom saltwater speed boats,” you’re much better off. If people are searching for something that specific, it’s likely that they’re also further along in the buying-cycle. As you develop your SEO strategy, be true to your customers and brand.

4. Networking is key

Even though the old days are over, the new SEO landscape is still competitive. You need allies who will partner with you and endorse your brand through guest-posting opportunities, social media promotion, and co-branded marketing campaigns. Partner with like-minded companies with complementary products or services. You have a similar target market, why not work together to reach them?

For marketers, the changes to the SEO landscape are for the better. Rather than narrowing your focus to formulaic tricks, you now have an opportunity to improve your search engine rankings by creating valuable content. The more value you create, the more return you will see.

 

Learn how to use content marketing in a broader marketing strategy:

content marketing

Inbound Marketing Design

August 29, 2016 Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces. See All articles
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